Midtown Association’s Clean and Safe services cover over 104 blocks in the Central City, offering homeless outreach, property checks, district cleaning, and support for loitering or trespassing concerns.
Over the past eight years, Midtown Association has delivered measurable progress across Sacramento’s urban core. From public safety and infrastructure to arts, events, and policy advocacy, our work has shaped Midtown into one of the region’s most vibrant, inclusive, and dynamic districts.
Midtown Association is currently undergoing the process to renew the Midtown Property-Based Improvement District (PBID) for a new 10-year term from 2027-2036. This page provides a comprehensive, interactive look at our vision for the next decade of service in Midtown as well as the impact by service area during its current term. Explore metrics, case studies, presentations, and recap reports from 2017 to 2025 that demonstrate the results of our efforts on this page. Whether you’re a property or business owner, partner, or community member, we invite you to dive into the data and stories that show how Midtown thrives when we work together.
Supporters of the district renewal include:
Sutter Health
SacRT
State of California Department of General Services
City of Sacramento
Pappas Investments
Ravel Rasmussen
Fulcrum Property
SKK Developments
D&S Development
SMUD
Mohanna Development
Paragary Restaurant Group
Heller Pacific/Loftworks
Turton Commercial Real Estate
John Mikacich
WEAVE
Sacramento LGBT Center
Harlow’s
Stonebridge Properties
Visit Sacramento
Oakmont Properties
SHRA
St. Anton
CARES
Bertolucci Family Partnership
Scurfield Company
Brocchini Family Trust
Sutter Capital
Tahoma Group LLC
St John’s Church
B Street Theater
Dowdell L Street Properties LP
First United Methodist Church
CADA
Hume Development
Soehren LLC
Q 1900 S LLC
Javed Siddiqui
1901 J Street LLC
Trinity Cathedral
Friendly Grizzly LLC
Vrilakis Architect (Arnold Brothers Building LLC)
Kost Family Trust
CAHF
Kenneth Edward/Marrianne Christine Lehr/Rev T Steven R Lehr/Debra E Lehr Revocable Trust
LBT Investments
2012 H Street Venture LLC
Lodestar Ventures LLC
Whitty Properties LLC
1114 22nd Street LLC (The Jacquelyn)
Louie Family Living Trust
Aziz Bellarbi-Salah
South Market Court Partnership LP
2012 K Street Partners LLC
Golden Pacific Bank
Peter Noack
Art on K
William L Gekakis 2008 Trust
Henry’s
Jo Anne M Bernhard
Myrtle R Holzhauser Trust
Lofings Lighting
Honey Agency
Red Rover
1600 H Street Investors LP
Goodwill Industries Sacramento Valley
Sunseri Family Trust
Allen Family Trust
Mulvaney’s (Starry Band Land LLC)
California Academy of Family Physicians
Frank Fat Partnership
HGIT
Community Health Works
California New Car Dealers Association
K Street Highland Ventures LLC (Capital Rivers Commercial)
Jim Relles
Sig Lindley
Priority Parking
2215 Partnership
Geery Theater
State of California Parks and Recreation
Andrew J/Marilyn C Smolich Revocable Trust
1819 K Street Partnership
1817 Capitol LLC
Leung Family Trust
Bret and Karen Bair
Mercy Housing
Mendoza Building
Community College League of California
JE Paino
Altitude Sacramento LLC
Boris Williams
Davis Family Property LLC
Lakeshore Group
Terry Sidie
Wayne Thiebaud Foundation
SacRT
State of California Department of General Services
City of Sacramento
Pappas Investments
Ravel Rasmussen
Fulcrum Property
SKK Developments
D&S Development
SMUD
Mohanna Development
Paragary Restaurant Group
Heller Pacific/Loftworks
Turton Commercial Real Estate
John Mikacich
WEAVE
Sacramento LGBT Center
Harlow’s
Stonebridge Properties
Visit Sacramento
Oakmont Properties
SHRA
St. Anton
CARES
Bertolucci Family Partnership
Scurfield Company
Brocchini Family Trust
Sutter Capital
Tahoma Group LLC
St John’s Church
B Street Theater
Dowdell L Street Properties LP
First United Methodist Church
CADA
Hume Development
Soehren LLC
Q 1900 S LLC
Javed Siddiqui
1901 J Street LLC
Trinity Cathedral
Friendly Grizzly LLC
Vrilakis Architect (Arnold Brothers Building LLC)
Kost Family Trust
CAHF
Kenneth Edward/Marrianne Christine Lehr/Rev T Steven R Lehr/Debra E Lehr Revocable Trust
LBT Investments
2012 H Street Venture LLC
Lodestar Ventures LLC
Whitty Properties LLC
1114 22nd Street LLC (The Jacquelyn)
Louie Family Living Trust
Aziz Bellarbi-Salah
South Market Court Partnership LP
2012 K Street Partners LLC
Golden Pacific Bank
Peter Noack
Art on K
William L Gekakis 2008 Trust
Henry’s
Jo Anne M Bernhard
Myrtle R Holzhauser Trust
Lofings Lighting
Honey Agency
Red Rover
1600 H Street Investors LP
Goodwill Industries Sacramento Valley
Sunseri Family Trust
Allen Family Trust
Mulvaney’s (Starry Band Land LLC)
California Academy of Family Physicians
Frank Fat Partnership
HGIT
Community Health Works
California New Car Dealers Association
K Street Highland Ventures LLC (Capital Rivers Commercial)
Jim Relles
Sig Lindley
Priority Parking
2215 Partnership
Geery Theater
State of California Parks and Recreation
Andrew J/Marilyn C Smolich Revocable Trust
1819 K Street Partnership
1817 Capitol LLC
Leung Family Trust
Bret and Karen Bair
Mercy Housing
Mendoza Building
Community College League of California
JE Paino
Altitude Sacramento LLC
Boris Williams
Davis Family Property LLC
Lakeshore Group
Terry Sidie
Wayne Thiebaud Foundation
Midtown Association’s Clean and Safe Services
Clean and Safe (2017-2025)
Midtown Association 2024 Annual Report (page 6)
Coordinated with the City’s Department of Community Response to support 1,200+ shelter placements, partnered with WellSpace Health to reduce homelessness in Midtown by 24%, and helped businesses enroll in Sacramento PD Connect, covering one-year subscriptions for 40 businesses in 2025.
Midtown Association 2023 Annual Report (page 10)
Worked with the City’s Department of Community Response to connect unhoused individuals with services, partnered with Sacramento PD for targeted foot patrols, and provided daily security with four dedicated guards.
Midtown Association 2022 Annual Report (page 13)
Voters approved Measure O, requiring the city to provide beds for at least 60% of the unsheltered population. The City also enacted a sidewalk ordinance to keep entrances and walkways clear, and partnered with the Department of Community Response to create a Central City Outreach team
Midtown Association 2021 Annual Report (page 11)
Sacramento adopted a comprehensive siting plan identifying 20 potential shelter sites, with five high-priority sites under review. The City also expanded the Department of Community Response with 17 new outreach positions and multidisciplinary teams to provide consistent, wraparound support for individuals experiencing homelessness
Midtown Association 2020 Annual Report (page 6)
Partnered with the City of Sacramento to advance the 100-bed X Street triage shelter and implement a small-scale shelter ordinance that balances community impact.
Midtown Association 2019 Annual Report (page 6)
Provided over 8,000 safety ambassador hours.
Midtown Association 2018 Annual Report (page 11)
Served 126 individuals through navigator outreach, including housing 10 people, and supported nonprofits by connecting social service agencies with Midtown stakeholders through outreach and collaborative meetings.
Midtown Association 2017 Annual Report (page 7)
Provided over 7,300 hours of proactive outreach and ambassador patrols, while collaborating with local agencies to enhance the public environment by updating City Code to encourage positive community behavior.
In midtown Sacramento, a daily fight for cleanliness, safety as homelessness surges | Sacramento Bee
2017 story highlighting Midtown Association’s Clean and Safe team’s homeless outreach services.
SacRT Light Rail Station Lit Up with Dynamic LED Art Installation – Sacramento Press
2021 story about the installation of dynamic LED art to serve as lighting for SacRT 29th Street station.
New lights installed at Albert Winn Park in Midtown Sacramento to improve safety | ABC10
2022 story about lighting installation to increase nighttime safety at Winn Park.
Sacramento’s Midtown Association launches rail safety campaign to raise awareness – CBS Sacramento
2023 story about the installation of 37 banners on J Street promoting rail safety.
Business Clean Up Grant Case Study
Leveraged $20K in grant funds received through the City of Sacramento’s Recycling and Solid Waste Department for district clean-up from 2023-2024.
Placemaking and Capital Improvements (2017-2025)
The Placemaking and Capital improvement program creates dynamic and active public spaces to make Midtown the center for culture, creativity, and vibrancy in Sacramento’s urban core.
Infrastructure
24th & K Street Disco Tree Lighting Installations
Installation of “Disco Ball” lighting at the corner of 24th & K to highlight the streets where nightlife and events occur in the Midtown Central area.
Bollard 20th & K/L Installation 2024 Recap Report
Backed by funding from the American Rescue Plan Act (ARPA), installed 32 bollard receivers along 20th Street at the intersections of K Street, L Street and Capitol Ave.
Permanent Wayfinding System 2023 Recap Report
Introduced a permanent wayfinding system in Midtown with 71 wayfinding posts at 15 key activity centers.
Alhambra Landscaping Plan 2023 Recap Report
Completed the Alhambra Plan installation along Alhambra Corridor by bringing new public art and landscaping along key thoroughfares.
Explore Midtown – Follow the Ways Wayfinding 2021 Recap Report
Developed 60 temporary Wayfinding signs to highlight Midtown amenities and encourage biking and walking through Midtown.
29R Lightrail Station Lightrail Installation 2021 Recap Report
Installed dynamic LED lighting SacRT Rail Station along R Street between 29th and 30th streets to enhance and brighten the area.
Bollard 24th & K Notice of Construction 2021 Report
Added the installation of 14 bollards on K Street between 23rd and 24th Streets
Midtown Association 2020 Annual Report (page 6)
Expanded the district along 16th Street by 14 blocks, increasing the budget by $1M over five years; collaborated on a Stockton Blvd streetscape plan adding bike lanes, landscaping, and pedestrian improvements; and launched Good Neighbor signage, reducing restricted-area parking violations by over 35%.
Banner Program 2020 Recap Report
Featured 37 banners sponsored by Sacramento Kings, Sacramento Republic FC, Western Health Advantage, and WEAVE, highlighting local sports, Pride Month, Domestic Violence Awareness Month, and Midtown Association winter programming.
Walk Alhambra 2018 Recap Report
Midtown Association staff planned and fabricated stencils, selected signage locations, developed an outreach plan, installed wayfinding signage, and hosted a kickoff event to highlight new Alhambra mural and Alhambra branding.
Dumpster Art Wrap 2018 Recap Report
Installed art wraps on 2 dumpsters located in the CLARA parking lot in Midtown to beautify the location.
Trash Can Art Wrap 2018 Background
Installed 21 art wraps on trash cans in Midtown with art from local artists and agencies.
Midtown Association 2017 Annual Report (page 7)
Advocated for a Convention Center redesign to better connect Midtown and Downtown.
Mobility
Midtown Association 2022 Annual Report
- Launched an effort to track shared scooter and bicycle rides at the 13 activity centers in Midtown.
- Launched a new software called StreetLight Data, giving us the ability to track, analyze, and pull reports of pedestrian and cyclist traffic from predetermined geographic areas
Midtown Association 2017 Annual Report (page 7)
Implementation of technology to track bicycle and pedestrian activity in the 24th & K intersection
Art
Truitt Bark Park Art Installments Case Study
Installed updated mural and BARK letter designs created by two local artists.
Muir Park Basketball Court Mural 2022 Case Study
Installed a basketball court mural at Muir Park with matching vinyl wrapped backboards, featuring complementary designs.
Fremont Park Utility Box Art Wraps 2021 Recap Report
Installed art wraps for electrical boxes at Fremont Park by artist Melissa Uroff.
Midtown Parks Impact and Vision Report (pages 11 – 13)
Installed art wraps for electrical boxes at Winn Park by artist Brandon Gastinell.
Lighting
Winn Park Lighting 2022 Case Study
Installed market lighting with 330 ambient bulb between 6 trees in Albert Winn Park.
Sutter’s Fort Lighting 2022 Impact Report
Installed exterior lighting at Sutter’s Fort to increase visibility and improve safety in the evening.
Programming
Sutter’s Fort Movie Night 2021 Recap Report
Three years of free movie nights were hosted by Midtown Association on the white walls of Sutter’s Fort.
Fresh Air: Midtown Parks Information
Hosted free fitness and wellness programming in Midtown’s parks including yoga, pilates, zumba, dance, meditation, and more.
Midtown Parks Impact and Vision Report (pages 11 – 13)
- Introduced a 5K run that visited each park in Midtown as a way to get people outside during the COVID-19 pandemic.
- Launched an outdoor market at Winn Park titled Wednesdays at Winn that offered a free community market with food, vendors, exercise classes, and entertainment.
- Worked to bring a coffee cart to Truitt Bark Park on the weekends during peak hours.
Installations
The Court at 18L 2024 Case Study
Created Midtown’s first hard-top soccer court in a newly developed 6K square feet lot along with a Street FC mural.
Midtown Parks Impact and Vision Report (pages 11 – 13)
Installed Wi-Fi at Fremont Park and Truitt Bark Park from 2019 to 2020 to enhance digital access.
Truitt Bark Park Shade Structures 2019 Background
Installed 7 all-weather shade structures at Truitt Bark Park
Advocacy and Communications (2017-2025)
Midtown Association advocates for thoughtful policy and infrastructure, empowering stakeholders to help shape the future of our city. Thought states communications and event support, we promote local events, elevate community pride, and encourage vibrant activity within the district.
New Midtown Parks Group to Activate Five Sacramento Parks | Comstock’s magazine
2019 story about the establishment of the Midtown Parks 501(c)(3) with the introduction of free fitness programming.
Reservation Ready: Midtown Restaurants Expanding Outdoor Seating To Sidewalk, Parking Lots – CBS Sacramento
2020 story about Midtown’s advocacy efforts to open up Al Fresco dining during the pandemic.
Sacramento OKs charging homeless residents with misdemeanors for blocking sidewalks
2022 story about Midtown’s advocacy efforts to enforce regulations around blocking sidewalks.
‘Entertainment zones’ aim to boost Sacramento nightlife – CapRadio
2025 story about Midtown hosting the first of three entertainment zones in Sacramento at 20th and K streets.
Explore Midtown Pass Spring 2024 Recap Report
Created a gamified digital passport program that ran from April through June. Designed to encourage community members and visitors to discover and support local Midtown businesses, the program utilized mobile check-ins and exclusive offers to engage participants.
Explore Midtown Pass Fall 2024 Recap Report
Created a gamified digital passport program that ran from September through November. Designed to encourage community members and visitors to discover and support local Midtown businesses, the program utilized mobile check-ins and exclusive offers to engage participants.
Ease into Midtown Campaign
Developed a campaign that showed that getting around Midtown is getting easier with light rail, ride-share, biking, parking, and walking. This campaign included a landing page, photography, social media, and media placements.
Live Midtown
Created a campaign to highlight multifamily properties in Midtown through a landing page, signage, and social media.
Midtown Investment Guide
Developed a report showing investors and potential property owners the benefits to investing in Midtown.
Pride, Diversity, and Inclusion 2023 Campaign Recap Report
Promoted diversity, equity, and inclusion through a digital campaign including social media, newsletters, an informational webinar, media segments, and printed ads.
Midtown Association Business Directory
Developed a business directory and map during the relaunch of the Midtown Association website that receives monthly updates based on business status.
Explore Midtown Social Media
Midtown Sutter
Midtown Sutter District Information Sheet
The Sutter Business Improvement Area (SBIA), also known as Midtown Sutter, is a special assessment district that funds services to support and promote restaurants.
Midtown Sutter History
Midtown Sutter is crowned by the historic Sutter’s Fort State Historic Park, an adobo-stucco construction that includes a replica fort that provides exhibits and living history interpretive services.
Midtown Central
Midtown Central District Information Sheet
The Central Midtown Restaurant Business Improvement District (CMRBID), also known as Midtown Central, is a special assessment district that funds services to support and promote restaurants.
Golden Hub Activity Center
24th & K Streets are known as the Golden Hub in Midtown Central with diverse dining, shopping, and nightlife.
Lavender Heights Activity Center
Midtown Central is home to Lavender Heights at the center of the Sacramento LGBT Community Center, iconic rainbow crosswalk, and the Midtown Farmers Market.
Events (2017-2025)
Midtown Association offers event support services invaliding road closure assistance with collards permit guidance, event promotion, and access t creamed and safe services.
Midtown Second Saturday is an all-day arts celebration May-October featuring local artists, art walks, live music, nightlife, culinary arts, and gallery exhibitions throughout Midtown.
Midtown Second Saturday Website
The landing page hosts all Second Saturday information including art walk sign-ups, featured events, photos, blogs, a map, and more.
August 2025 Art Walk Itinerary
An example of an art walk itinerary newsletter that is sent out to people who have RSVP’d to the art walk each month to highlight details of each stop.
Urban Dreams Art Experience Webpage
Installed 16 large-scale and immersive art installations throughout Midtown along with a gamification experience through Bandwango where you could visit each location to receive points and win prizes.
Social Media
Promotion through Instagram, Facebook, and LinkedIn keep community members updated on Midtown Second Saturday happenings each month.
Midtown Second Saturday Recap Reports
The Midtown Farmers Market was ranked #1 in California and #3 in the USA in 2024 and offers over 5 blocks, 200 vendors, and is open year-round, every Saturday.
Midtown Farmers Market Website
The landing page houses all market information including vendor maps, parking, market hours, a farmers market merchandise store, and more.
Midtown Farmers Market Merchandise
Visitors can purchase market merch where all proceeds and put back into market programming and our vendors.
Social Media
With over50K followers, visitors regularly visit the Midtown Farmers Market social media for market updates.
Street Food Sacramento
The Midtown Association created and launched the Street Food Sacramento program in 2020 – during the pandemic – to celebrate and amplify Sacramento’s diverse street food culture while also reducing entry barriers of historically underrepresented populations.
Midtown Halloween Festival & Pooch Parade Recap Reports
Small Business Saturday (Last Saturday of November) Recap reports
12 Days of Midtown Recap Reports
Thankful from Home 2020 Recap Report
During the pandemic, Midtown Association created a newsletter full of small businesses that would allow you to celebrate Thanksgiving from home with take home meal kits, craft activities, and more.
Third Thursday at 24th &K Recap Report
Third Thursday at 24th & K was a special street activation hosted annually for an evening of live music, food & drinks, and more to support the Midtown Central Restaurant District.
Third Thursday at 24th & K Poster
Third Thursday was partnered with ‘Midtown Made’ which offered Instagrammable opportunities and make-and-take craft projects.