Increase Economic Performance
Conducting two Visitor Perception Surveys to track progress on cleanliness, safety, vibrancy, and accessibility
Midtown Association will compare two district-wide Visitor Perception Surveys during the new PBID term to measure community sentiment and track progress against key performance indicators. The surveys will provide valuable insights into perceptions of cleanliness, safety, vibrancy, and accessibility while helping inform future investments and priorities. This data-driven approach ensures that programs and services continue to respond to the needs of the district.
The first survey is available to complete here until June 30, 2026.
Strengthening advocacy efforts focused on infrastructure, safety, and business-friendly policies
Midtown Association will continue serving as a leading advocate for policies and investments that support a thriving urban core. Through collaboration with public agencies, elected officials, and community partners, advocacy efforts will focus on infrastructure improvements, public safety, and business-friendly policies that encourage economic growth. These efforts help ensure Midtown remains competitive, connected, and positioned for long-term success.
Coordinating district-wide campaigns to support business recruitment, retention, and growth
Midtown Association will coordinate strategic marketing and economic development initiatives designed to attract new businesses while supporting the success of existing ones. Through district-wide campaigns, stakeholder engagement, and targeted promotion of Midtown’s unique assets, these efforts will strengthen the district’s economic vitality and market position. A strong business environment benefits property owners, employers, residents, and visitors alike.
Increase Level of Influence
Generating 2K+ annual positive PR stories highlighting Midtown businesses, events, and investments
Midtown Association will continue elevating the stories that make Midtown a destination for culture, commerce, and community. Through proactive media relations, content creation, and strategic partnerships, the organization will generate more than 2K positive stories annually showcasing local businesses, district events, public investments, and community successes. These efforts help strengthen Midtown’s reputation and increase awareness among residents, visitors, and potential investors.
Growing Live Midtown marketing campaigns to generate 1M+ annual impressions promoting district housing and amenities
Midtown Association will expand the Live Midtown campaign to highlight the benefits of living, working, and investing in the district. Through targeted marketing and storytelling, the campaign will generate more than 1M annual impressions promoting Midtown’s housing options, amenities, businesses, and quality of life. These efforts support residential growth while reinforcing Midtown’s position as Sacramento’s premier urban neighborhood.
Excellent Workplace
Creating and maintaining a high-performing workplace by investing in skill building and celebrations
Delivering exceptional results begins with investing in the people who make Midtown’s programs and services possible. Midtown Association will foster a high-performing workplace through professional development opportunities, leadership growth, team recognition, and celebrations that strengthen organizational culture. These investments help attract, retain, and empower the talent needed to serve the district effectively.
Revenue Generation
Leveraging PBID investments and expanding event-based revenue opportunities tied to district activations, parks, and placemaking initiatives
Midtown Association will maximize the impact of PBID resources by leveraging additional funding and expanding revenue opportunities connected to district activations, parks, and placemaking efforts. Strategic sponsorships, partnerships, fundraising initiatives, and event-based revenue streams will help support and grow programs that enhance the district. This approach creates greater financial sustainability while increasing investment in projects that benefit Midtown’s businesses, residents, and visitors.
