Midtown Second Saturday Resources

Local galleries, venues, artists, and small businesses are invited to take part in Midtown Second Saturday!

Second Saturday is a monthly Sacramento tradition that highlights the bounty of arts and expression that exist throughout Sacramento. In the months of May – October, Midtown Association creates special programming and resources for our local galleries, venues, artists, and small businesses that are interested in taking advantage of Midtown Second Saturday and the influx of visitors that we see during this season. For 2026, there are a variety of opportunities and resources available through Midtown Association.

More information about Midtown Second Saturday can be found here.

Calling All Artists!

Midtown Second Saturday comes with market and booking opportunities. If you are interested in participating and would like to be considererd for participation in 2026, fill out our Artist Interest Form here.

FAQ

I am a business, venue, or event organizer in Midtown that is looking for more information or support to host my own Second Saturday programming – how can I get more info?

Midtown Association is hosting monthly engagement meetings for Midtown businesses to learn more about how they can request programming or promotional support during the Midtown Second Saturday season. To learn more and RSVP for those meetings, visit the Engagement Meeting RSVP form here. Can’t attend the meetings but still want to get involved? Check out our business toolkit here.

I am a business, venue, or event organizer in Midtown that already has programming planned for an upcoming Second Saturday – how can receive additional promotion?

Events held in Midtown on Second Saturdays can be included on the Midtown Second Saturday calendar when they are submitted on Sacramento 365 and have the “2nd Saturday” category selected. When promoting the event on Instagram, you can tag @ExploreMidtown to be featured through an in-feed or story post.

I am an artist that is looking to get involved with Midtown Association’s Midtown Second Saturday programming in 2026 – how can I get more info?

Midtown Association has occasional programming opportunities for artists and performers throughout the Midtown Second Saturday season. Artists that are interested in booking opportunities can submit an Artist Interest Form here.

Who should I contact with additional questions or concerns?

All artist, business, and venue questions and feedback should be directed to vince@exploremidtown.org.

Where should media inquiries go?

For support with press & media inquiries, contact kelly@exploremidtown.org and traci@trockcommunications.com.