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Urban Walks, Runs & Bike Rides in Midtown

Sacramento is known for being in close proximity to endless outdoor activities in the Sacramento region and also in areas like Folsom, Auburn, and Davis. Gorgeous walks right along the river, challenging hikes with impressive views and bike rides for miles are often only a 30-minute drive away. But there are also plenty of options […]

Winn Park Lighting Case Study

Objective In an ongoing effort to increase vibrancy in Midtown’s parks through investments in ambient lighting and public art, market lights featuring 330 ambient bulbs were installed between six trees in Albert Winn Park. This project aims to increase engagement of nearby residents and visitors, while promoting safety and visibility in the park.     […]

LGBTQ+ in Midtown, History and Today

It is impossible to speak of LGBTQ history and culture in Midtown without mention of the Lavender Heights District. The neighborhood is rich with the history of Sacramento’s vibrant community; and attracts local and regional residents and tourists to the area’s many LGBTQIA+ owned clubs, restaurants, salons, galleries, and retail stores. Lavender Heights is located […]

Karina Raymundo (she/her)

Karina joined Midtown Association in 2021 as A Community Safety Lead where she helped with crisis intervention and provided service outreach to those in need. Before joining our organization, Karina worked to improve the standards of restaurants and aided their professional development through training initiatives. In 2023, Karina was promoted to Farmers Market & Events […]

Find Your Next Gift by Shopping Small this Holiday Season!  

You can always tell by the stack of Amazon boxes being dropped off on every other doorstep that the countdown to the gift giving season is in full swing.   However, this holiday season, Midtown Association wants to reach you with the message to #ShopSmall in Midtown. With over 50+ local shops, you can find a […]

The Holidays are Merrier in Midtown

12 Days of Midtown Holiday Activity Guide We found something fun for you every single day from December 1-12! Midtown kicks off the holiday season every December by highlighting a festive event promotion or special each day to celebrate the holidays and also support our local business community! Read on to learn what we have […]

Amanda Berridge (she/her)

Amanda joined the Midtown Association team in 2022 as our Farmers Market Manager and currently serves as the Associate Director of Events & Markets since 2023. She leads the Midtown Farmers Market and Wednesdays at Winn events from start to finish including planning, permitting, set up, and building out robust programming. Amanda graduated from the […]