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Find the Perfect Holiday Gifts in Midtown this Season

November 17th, 2023

Photo: Loot & Loor, 1729 L Street

As the holiday season approaches, it’s time to shift our focus from the hustle and bustle of big-box retailers to the heart of our local community. Small Business Saturday, falling on November 25 this year, is a nationwide movement that encourages us to support the backbone of our economy—small businesses. In the vibrant streets of Midtown, over 500 unique businesses await your discovery. Join us as we explore the benefits of shopping small and shine a spotlight on some of the gems you’ll find throughout our community.  

The Benefits of Shopping Small

When you choose to #ShopSmall, you’re making a conscious decision to invest in the heartbeat of your community. Here are some compelling reasons to opt for local businesses this Small Business Saturday: 

Personalized Service

Unlike larger retailers, small businesses often provide a more personalized shopping experience. Expect friendly faces, genuine conversations, and a level of customer service that goes above and beyond. 

Unique Finds

Discover one-of-a-kind treasures and gifts that reflect the character and creativity of the community. From handmade crafts to specialty goods, you’re sure to find something truly unique. 

Community Support

Every purchase from a local business contributes to the growth and vitality of the community. By supporting small businesses, you’re helping to create jobs, foster innovation, and build a stronger local economy.

Cultural Enrichment

Small businesses are often deeply rooted in the local culture and community. By patronizing these establishments, you not only support local economies but also help preserve and promote the unique character of your community. Small businesses contribute to the diversity of products and services available, enriching the cultural tapestry of the area.

Environmental Impact

When you support small businesses, you often contribute to a more sustainable and eco-friendly shopping experience. Local businesses typically source their products locally, reducing the carbon footprint associated with transportation. Additionally, small businesses are more likely to adopt environmentally friendly practices, such as using recycled materials or reducing packaging waste.

Explore Midtown’s Small Business Scene

With over 500 small businesses nestled in Midtown, there’s something for everyone on your list. Here are just a few of the standout businesses and the specials they’re offering this Small Business Saturday: 

For the Foodie & the One With the Sweet Tooth

Indulge the foodies in your life with the perfect present – a gift card to one of Midtown’s diverse local restaurants. From the savory delights of Latin cuisine to the comforting richness of Italian dishes, the artistry of Japanese fare, delightful sweet treats, and beyond.

Visit our business directory for a full list of restaurants. 

Photo: Strapping, 1731 L Street

For This and That

Find unique decorations, trinkets, handmade items, and Midtown-themed gifts at these specialty shops.

For the One With the Green Thumb

Find houseplants, pots, accessories for every plant nerd in your life or surprise them with their favorite flowers or a beautiful holiday themed bouquet.  

For the Pet Mom or Dad

Whoever said pets don’t need presents should be on the naughty list. Treat your furry friends to treats, accessories, adorable holiday outfits and all the holiday love this season by shopping at these Midtown pet shops!  

  • Leash and Collar | 1901 Q Street 
    • On Small Business Saturday, enjoy their Stocking Stuffer Sale – buy 3 treats, toys, or chews, and get the 4th free (of equal or lesser value.) On Sunday, get a free mini pupcake or sweet potato cookie with any purchase. Plus, get double rewards points!
  • Paws and the Palette | 1014 24th Street
For the Art, Music & Theatre Lover

The best gifts are the ones we can experience. Find your friend tickets to a theatre show, or a new record or book, or encourage their favorite hobbies like photography or art! 

Photo: DRIP Espresso Cafe, 1004 24th Street

For the Coffee Obsessed

Midtown is filled to the brim with local cafes that have gift cards, specialized mugs, local beans, and more. Plus, a warm coffee or tea may be just what you need to start your small business shopping spree on a good note! 

Check out our other blog to learn about the many coffee shops in Midtown. 

For the Pop Culture & Video Game Buff

Need some help getting your bestie or significant other a gift that celebrates their favorite fandom, superhero or video game? Check out these stores to find the ultimate gift for them. 

  • 1 Up Retro Video Games |  2325 J Street – 20% off all consoles, 25% off games $50 and under, 50% off anime figures, manga and DVDs, 30% off all Pokemon, Magic, YuGioh Cards, and 15% off all other items.
  • Beehive Collectibles | 1006 24th Street – All Common Funko POP! $8 each, all Funko SODA figures are $8 each and all action figures are 30% off. Everything else is 20% off.
  • Big Brother Comics | 920 20th Street #150 – Visit them for their Black Friday deal with 15% off all comics, 20% off Pokemon booster packs, buy two get a third board game free deal, and more. 

Photo: Acheson Wine Company, 1629 19th Street Street

For the Beer Connoisseur, Wine Lover & Mixologist 

Need a gift for that one friend who just invested in a fancy bar cart? Find them local beer, wine or spirits to complete their dream at home bar. 

For the Self-Care Specialist

If you have someone hardworking in your life, sometimes the best gift is one that encourages them to take care of themselves. Whether it be a floating session or crystals, you can find plenty of healing and self-care options in Midtown. 

For the Earth Conscious

Find an array of home goods and body care products for your earth conscious bestie! 

  • Sac Co-op | 2820 I Street  
  • Refill Madness | 1828 29th Street 
    • Enjoy the same great products you know and love and many new gifting items to choose from.
  • Nudge Eco Store | 1126 18th Street
    • Get 15-50% off store-wide on Small Business Saturday.

Photo: Bride’s for a Cause, 1114 21st Street

For the Future Bride

Whether you’re shopping for yourself or want to give your friend a gift for her special day, check out these local bridal shops in Midtown. 

For the Fashion Icon

Avoid fast fashion this holiday, and find your friend or significant other quality clothing pieces from local boutiques in Midtown! 

  • Birkenstock Midtown | 2612 J Street
    • Enjoy tax-free Dansko products (in-person only) and free Keen socks with keen purchase on Black Friday and stop by on Small Business Saturday for drinks & snacks, kids corner w/ kids drawing contest – winner gets art featured on website & a free pair of kid’s shoes!
  • Heart Clothing Boutique | 1903 Capitol Avenue
  • Sugar Shack Boutique and Krazy Mary’s Boutique |2425 J Street & 3230 Folsom Blvd.
    • Enjoy special holiday pop-ups happening during Small Business Saturday.
  • Wild Poppy & Co | 1008 24th Street 
  • Little Relics | 1111 24th Street 
    • Get 30% off any purchase over $100, free gift wrapping, and hundreds of homemade gifts from $1 – $40.
  • The Cotton Club |2331 J Street 
  • Peek a Boo at Prevues |2417 K Street 
  • Mas Bueno Boutique | 2231 J Street
    • Get 10% of orders $150 or more, 20% off orders $250 or more, 30%off orders $500 or more, and free shipping on orders of $150!
  • Swanbergs on J | 2316 J Street 
  • Freestyle | 1906 L Street 
    • Get 20% off new gift items, stocking stuffers, pink tag clothes and accessories. Plus, get a $5 coupon if you buy a $25 gift card.
  • Moppet Shoppe | 2524 J Street
    • All Christmas pajamas, holiday dresses, and holiday shirts are 25% off. Plus, get a free Me & Henry book or flash cards with any purchase!
  • TRUE | 1900 K Street
  • Shop Cuffs | 2200 J Street 
    • Enjoy 10% off storewide and 20% off purchases of $150 and above all weekend long.
  • Shop YSJ | 1812 J Street
For the Exercise Enthusiast

Shopping for an avid runner or bicyclist? Look no further than Midtown to find them the perfect gift. 

This Small Business Saturday, let’s make a difference in our community by choosing to #ShopSmall in Midtown, Sacramento. Whether you’re seeking the perfect holiday gift or simply want to experience the charm of local businesses, Midtown has it all. Embrace the spirit of community, support your neighbors, and make this holiday season truly special.

Tag us on @exploremidtown or #exploremidtown for a chance to be featured on our social media.