November 17th, 2023
Photo: Loot & Loor, 1729 L Street
As the holiday season approaches, it’s time to shift our focus from the hustle and bustle of big-box retailers to the heart of our local community. Small Business Saturday, falling on November 25 this year, is a nationwide movement that encourages us to support the backbone of our economy—small businesses. In the vibrant streets of Midtown, over 500 unique businesses await your discovery. Join us as we explore the benefits of shopping small and shine a spotlight on some of the gems you’ll find throughout our community.
When you choose to #ShopSmall, you’re making a conscious decision to invest in the heartbeat of your community. Here are some compelling reasons to opt for local businesses this Small Business Saturday:
Unlike larger retailers, small businesses often provide a more personalized shopping experience. Expect friendly faces, genuine conversations, and a level of customer service that goes above and beyond.
Discover one-of-a-kind treasures and gifts that reflect the character and creativity of the community. From handmade crafts to specialty goods, you’re sure to find something truly unique.
Every purchase from a local business contributes to the growth and vitality of the community. By supporting small businesses, you’re helping to create jobs, foster innovation, and build a stronger local economy.
Small businesses are often deeply rooted in the local culture and community. By patronizing these establishments, you not only support local economies but also help preserve and promote the unique character of your community. Small businesses contribute to the diversity of products and services available, enriching the cultural tapestry of the area.
When you support small businesses, you often contribute to a more sustainable and eco-friendly shopping experience. Local businesses typically source their products locally, reducing the carbon footprint associated with transportation. Additionally, small businesses are more likely to adopt environmentally friendly practices, such as using recycled materials or reducing packaging waste.
With over 500 small businesses nestled in Midtown, there’s something for everyone on your list. Here are just a few of the standout businesses and the specials they’re offering this Small Business Saturday:
Indulge the foodies in your life with the perfect present – a gift card to one of Midtown’s diverse local restaurants. From the savory delights of Latin cuisine to the comforting richness of Italian dishes, the artistry of Japanese fare, delightful sweet treats, and beyond.
Photo: Strapping, 1731 L Street
Find unique decorations, trinkets, handmade items, and Midtown-themed gifts at these specialty shops.
Find houseplants, pots, accessories for every plant nerd in your life or surprise them with their favorite flowers or a beautiful holiday themed bouquet.
Whoever said pets don’t need presents should be on the naughty list. Treat your furry friends to treats, accessories, adorable holiday outfits and all the holiday love this season by shopping at these Midtown pet shops!
The best gifts are the ones we can experience. Find your friend tickets to a theatre show, or a new record or book, or encourage their favorite hobbies like photography or art!
Photo: DRIP Espresso Cafe, 1004 24th Street
Midtown is filled to the brim with local cafes that have gift cards, specialized mugs, local beans, and more. Plus, a warm coffee or tea may be just what you need to start your small business shopping spree on a good note!
Need some help getting your bestie or significant other a gift that celebrates their favorite fandom, superhero or video game? Check out these stores to find the ultimate gift for them.
Photo: Acheson Wine Company, 1629 19th Street Street
Need a gift for that one friend who just invested in a fancy bar cart? Find them local beer, wine or spirits to complete their dream at home bar.
If you have someone hardworking in your life, sometimes the best gift is one that encourages them to take care of themselves. Whether it be a floating session or crystals, you can find plenty of healing and self-care options in Midtown.
Find an array of home goods and body care products for your earth conscious bestie!
Photo: Bride’s for a Cause, 1114 21st Street
Whether you’re shopping for yourself or want to give your friend a gift for her special day, check out these local bridal shops in Midtown.
Avoid fast fashion this holiday, and find your friend or significant other quality clothing pieces from local boutiques in Midtown!
Shopping for an avid runner or bicyclist? Look no further than Midtown to find them the perfect gift.
This Small Business Saturday, let’s make a difference in our community by choosing to #ShopSmall in Midtown, Sacramento. Whether you’re seeking the perfect holiday gift or simply want to experience the charm of local businesses, Midtown has it all. Embrace the spirit of community, support your neighbors, and make this holiday season truly special.
Tag us on @exploremidtown or #exploremidtown for a chance to be featured on our social media.