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The Holidays are Merrier in Midtown

12 Days of Midtown Holiday Activity Guide

It’s the most wonderful time of the year, as 12 Days of Midtown is finally here – to bring all of Midtown some Holiday cheer!

Starting on December 1 all the way to December 12, Midtown kicks off the holiday season every December with events and specials to celebrate the holidays and also support our local business community! Read on to learn what we have in store for this year’s 12 Days of Midtown, and learn more about other holiday events, promotions and specials happening this December.

December 1 : TEAMride and CYCLEBAR Holiday Rides! 


Kickin’ off our first day of 12 Days of a Midtown to a jump start is TEAMride and CYCLEBAR! Join the 5:30 class on Monday December 1 at TEAMride titled XMAS SZN or sign up for the 7:15 a.m. or 6:30 p.m. holiday themed cycle classes titled Kaskade Christmas Ride or Holiday Remixes Ride at CYCLEBAR to enjoy a holiday themed ride with all your favorite holiday jams and remixes.

December 2 – Burger Patch Launch of Holiday Menu

Known for its tasty plant-based menu items, Burger Patch is launching its seasonal holiday menu highlighted by a Holiday Patch Burger – complete with stuffing and gravy – and a Wintry Mix Shake for those hungry for some holiday spirit.

December 3 – Midtown Farmers Market Winter Wonderland 

Still have a long list of Holiday shopping that you need to get done? Visit our weekly Midtown Farmers Market to explore artisan specialty goods from 150+ local vendors – plus some limited-time holiday specialty vendors – along with the return of the ever-popular snow machine to bring magical snowfall to the streets of Midtown Sacramento.

December 4 – Red Rabbit Miracle Bar 

The spirited annual Miracle Holiday Bar Pop-Up at Red Rabbit will return for revelers to experience and enjoy for another season. When you walk into Red Rabbit during the Holidays, you will be transported into a magical holiday wonderland, with an abundance of lights and décor in every corner of the restaurant. Sippin’ on festive cocktails in your favorite Holiday sweater this season while enjoying Classic holiday music … sounds like a good night to us!

December 5 – District 4 Toy Drive 

Celebrating the holidays are not only about all the amazing and festive drinks, specials and events, but it is also about giving back! Councilmember Katie Valenzuela is hosting a District 4 Toy Drive to benefit the families at Leataata Floyd Elementary and the surrounding neighborhoods. They are taking donations of gifts and toys up till December 11; anything appropriate for children ages 0-17 will be gratefully accepted. Toy Drive Drop Off Locations include: City Hall, 1up Retro Gaming at 2325 J Street, Bike Dog 915 Broadway Suite 200 and Midtown Association 1401 21st Street, Unit A.

December 6 – B Street Theatre ‘TIS THE SEASON

‘TIS THE SEASON is a charming and hilarious collection of stories about the holidays! The family friendly play captures the excitement of what it’s like to be a kid during the holidays.

Whether it’s the true story of how elves became Santa’s helpers, an adventure solving a holiday-style Sherlock Holmes mystery, an exploration of the different winter traditions celebrated around the world, or the discovery of New Years fireworks, ‘TIS THE SEASON is a wonderful celebration of holiday magic! Buy your tickets here.

December 7 – Inks Eat & Drinks

Diners with an appetite for holiday festivities can enjoy seasonal dinner specials and holiday themed drinks that include drinks like the S’mores Stache and Sparkling Poinsettia and dining options like their turkey french dip and thanksgiving turkey sandwich.

December 8 – Hot Toddy Competition 

Adults with a thirst for holiday fun can visit Golden Bear during their highly-anticipated annual Hot Toddy competition.

Check back here soon to learn where to buy tickets and what the event has in store this year!

December 9 – Jungle Bird Sippin’ Santa

Sippin’ Santa is coming Home for the Holidays once again this year! Tis’ the Season to enjoy a Winter Wonderland escape right here in Midtown Sacramento at Jungle Bird. Make a reservation today to enjoy a tropical holiday escape. 

December 10 – Sac Pup Crawl and XOSO Sports Holly Jolly Pub Crawl

One special day with two great holiday themed bar crawls happening in Midtown.

Join the Sacramento SPCA and partnering Midtown businesses to celebrate the Pawlidays by giving back to the animals while you sip, savor and shop this holiday season! The Pup crawl is a ticketed event from 12 p.m. – 4 p.m., where attendees receive a t-shirt, holiday jingle bells for your pup, photos with Santa, food and beverage specials, and more! The crawl will start at Truitt Bark Park.

Celebrate the Pawlidays by giving back to the animals while guests sip, savor and shop.

Or grab your favorite ugly holiday sweater and get tickets to the annual Xoso Holly Jolly Pub Crawl. Registration for the crawl includes one free Santa hat (first 150 check-ins), one free drink at the check in bar*, no cover at any of the participating bars, and drink/food specials at each stop! …but that’s not even the best part! In true holiday fashion, Xoso is turning good times into good for our community. For each pub crawl registration, Xoso Sports will donate a new toy to the Shriners Hospital for Children. Want to do more? Additional donations of toys and craft supplies will be accepted at check-in.

December 11 – The Wickhams: Christmas at Pemberley – Capital Stage

Capital Stage will bring the return of Jane Austen’s Pride & Prejudice beloved characters with their Holiday Production of THE WICKHAMS: CHRISTMAS AT PEMBERLEY. The warm holiday comedy takes us downstairs where servants are bustling with the arrival of holiday guests. In the warmth of the Darcy kitchen, two years after the conclusion of Pride & Prejudice, family secrets are revealed, and loyalties are tested. A bright holiday tale full of mirth, wit, and the power of giving back to others! Get your tickets here. 

December 12 – Holiday Shopping at Strapping and other Midtown Locations 

Shop local this Holiday season at our favorite Midtown boutiques and gift shops, like Strapping! Their Midtown shop is decked out for the holidays and looking festive with holiday themed décor and seasonal gifts for your friends and family!

Get festive in Midtown this holiday season and join in on the holiday fun during the first 12 Days of December for 12 Days of Midtown! Support local businesses while enjoying holiday-themed dinners, drinks, events, shows, discounts, and more! Make sure to add #ExploreMidtown or tag us on social for a chance to be featured on our account!

Find Your Next Gift by Shopping Small this Holiday Season!  

You can always tell by the stack of Amazon boxes being dropped off on every other doorstep that the countdown to the gift giving season is in full swing.  

However, this holiday season, Midtown Association wants to reach you with the message to #ShopSmall in Midtown. With over 50+ local shops, you can find a gift for every friend, family member, and significant other that is unique and special!  

Instead of marking your calendars for Black Friday or Cyber Monday, make sure you note that Saturday, November 26 is Small Business Saturday – a day to celebrate and support small businesses. 

You might not realize it, but every time you pick up a bag of coffee beans from your favorite neighborhood café, shop at our weekly Midtown Farmers Market, or buy a gift from a local clothing store in Midtown, you’re shopping small and making a difference in our community. 

Read on to learn about the many local shops in Midtown, be inspired for the upcoming gift-giving season, and learn of special Small Business Saturday promotions! 

Small Business Saturday Promotions 

On Saturday November 26, plan a fun-filled day of local shopping to celebrate Small Business Saturday. Start your day at the Midtown Farmers Market to pick up a free #ShopSmall shopping bag and check out the 100+ vendors! Afterwards, discover our small businesses throughout the Midtown grid and start crossing names of your shopping list. 

Bonus … SacRT is offering FREE rides to support Small Business Saturday. Rides on fixed-route bus and light rail are FREE from 8 a.m. to 8 p.m. with this free ride flyer.

Who’s ready to #ShopSmall? Use our below gift giving guide to find the perfect gift for every special someone! Or use our business directory to find all our shops and restaurants in Midtown. Any special promotions for stores will be italicized! 

Midtown 2022 #ShopSmall Gift Giving Guide 

For The Plant & Flower Lover 

Find houseplants, pots, accessories for every plant nerd in your life OR surprise your significant other with their favorite flowers or a beautiful holiday themed bouquet. 

  • Propagate | 1700 I Street – 20% off the entire shop for Small Business Saturday
  • Relles Florist | 2400 J Streetplants are 25% off, wrapped flowers are 30% off, and rose arrangements are 30% off.

For the Pet Parent  

Whoever said pets don’t need presents should be on the naughty list. Treat your furry friends to treats, accessories, adorable holiday outfits and all the holiday love this season by shopping at these Midtown pet shops! 

  • Leash and Collar | 1901 Q Street – Buy one get one 50% off on holiday toys! AND mix and match 3 walking accessories and get 30% off the bundle. 
  • Paws and the Palette | 1014 24th Street – Buy one get one free on exclusive treats!

For the Coffee Lover 

Midtown is filled to the brim with local cafes. Plus a warm coffee or tea may be just what you need to start your small business shopping spree on a good note!

  • Temple | 2200 K Street, 2829 S Street & 1615 16th Street – Purchase two bags of beans to receive a free festivity mug! 
  • Pachamama Coffee | 919 20th Street Spend $50 and get a free mug and 3 for $45 deal on all 10oz bags!
  • DRIP Espresso Cafe |1004 24th Street – $30 gift card value for the price of $25.
  • Milka Coffee Roasters |1501 G Street

Check out our other blog to learn about the many coffee shops in Midtown.

For the Beer Connoisseur, Wine Lover & Mixologist

Need a gift for that one friend who just invested in a fancy bar cart? Find them local beer, wine or spirits to complete their dream at home bar.

  • Good News Wine | 1050 20th Street – Complimentary hot cider while you shop, with the option to add sherry for a tasty treat. Plus 10% off with mention of Explore Midtown.
  • At Ease Brewing |1825 I Street
  • Midtown Spirits | 1717 19th Street – Buy a $50 gift card, and receive a free $10 gift card for yourself
  • Acheson Wine Company | 1629 19th Street- $10 wine flight to taste all  8 of Acheson wines
  • Revolution Wines |2831 S Street 

For the Fashion Icon  

Avoid fast fashion this holiday, and find your friend or significant other quality clothing pieces from local boutiques in Midtown!

  • Heart Clothing Boutique | 1903 Capitol Avenue – Give away to first 20 shoppers! Plus 20% off  store wide. 
  • Sugar Shack Boutique and Krazy Mary’s Boutique |2425 J Street & 3230 Folsom Blvd. – 20% off entire purchase (excluding gift cards). Plus a free gift with purchase for first 20 customers. 
  • Wild Poppy & Co |1008 24th Street – Special gift with purchase and 20% off any purchases in store. 
  • Little Relics| 1111 24th Street – 20% off any purchase. 30% off purchases over $100. An additional 10% off to anyone who brings a new and unwrapped toy.
  • The Cotton Club |2331 J Street
  • Peek a Boo at Prevues |2417 K Street
  • Swanbergs on J | 2316 J Street
  • Freestyle | 1906 L Street Buy one gift card get a coupon for yourself. Free tote and sticker with purchase over $50. More in store deals like free gift wrapping, stocking stuffer deals and more!
  • TRUE | 1900 K Street 50% off in store discount 
  • Shop Cuffs | 2200 J Street20% off purchases of $50+, and 30% off $100+ during Thanksgiving weekend
  • Shop YSJ | 1812 J Street20% off entire purchase for Small Business Saturday

For the Home Décor Designer  

Aspiring home décor designer or someone who is looking for some new pieces to add to their cozy apartment, Midtown has everything you are looking for!

  • Wild Heart Beauty | 2413 J Street | – 15% off for Small Business Saturday and spiked coffee for shoppers
  • Kulture |  2331 K Street50% off all large wood framed artwork and 20% off mirrors
  • Witching Post |  1729 L Street Donating 11% of all artwork sales and 26% of all furniture and accessories to Safe Haven (a local charity that aids domestic violence victims).
  • Bliss Marketplace |  2722 R Street -Collecting donations for new socks and underwear for the River City Foodbank. All donations will be matched by Bliss Marketplace!
  • Scout Living | 1215 18th Street 10-30% throughout the store 

For the New Parent 

Find new and unique clothes for your children at this cheerful boutique or visit the Sutter’s Fort Museum Store to gift your child with a present that encourages learning and discovery.

  • The Moppet Shoppe |2524 J Street – 20% off all Holiday apparel
  • Sutter’s Fort Museum Store | 2701 L Street – Special membership promotion over Thanksgiving weekend, and 10% off entire purchase on Museum Store Day on November 27.  

For the Future Bride 

Whether you’re shopping for yourself or want to give your friend a gift for her special day, check out these local bridal shops in Midtown.

For the Art, Music & Theatre Lover 

The best gifts are the ones we can experience. Find your friend tickets to a theatre show, or a new record or book, or encourage their favorite hobbies like photography or art!

For the Pop Culture & Video Game Nerd  

Need some help getting your bestie or significant other a gift that celebrates their favorite fandom, superhero or video game? Check out these stores to find the ultimate gift for them.

  • 1 Up Retro Video Games |  2325 J Street10% off all consoles, 15% off all games, and 20% off merch for Thanksgiving weekend!
  • Beehive Collectibles | 1006 24th Street All common Funko POP!$10 each, all Funko SODA Figures $10 each, all action figures 20% off, all POP! pins & FigPins 30% off, and 15% off everything else! 
  • Big Brother Comics | 920 20th Street #150 Buy 2 get 1 Free Board Games, buy 2 get 1 Free Trade Paper Backs and discounts on Magic The Gathering sealed products

For the Self-Care Specialist  

If you have someone hardworking in your life, sometimes the best gift is one that encourages them to take care of themselves. Whether it be a floating session or crystals, you can find plenty of healing and self-care options in Midtown.

For the Earth Conscious  

Find an array of home goods and body care products for your earth conscious bestie!

  • Sac Co-op | 2820 I Street 
  • Refill Madness | 1828 29th Street – 20% off all bath bombs, shower tabs and bath salts; 10% off ECOS hand soap refills; 10% off all Glad Rags Feminine Hygiene products; 20% off SenzaCare Dental Floss and 25% off Refill Madness T-shirts.
  • Nudge Eco Store | 1126 18th Street – 30 – 40% off a massive selection of products in every section: baby, bath, kitchen and cosmetics! 

For the Exercise Enthusiast 

Shopping for an avid runner or bicyclist? Look no further than Midtown to find them the perfect gift.

  • Cycle Bar | 1708 15th Street Take advantage of their Small Business Saturday deal of 10 rides for $149 and 30 rides for $299.
  • Fleet Feet |2311 J Street 
  • Pacos Bike Shop | 2028 K Street 

For the Sweet Tooth  

You can never go wrong with chocolate as a gift. Visit the Midtown boutique to find delicious bonbons, macarons, ice cream & more. To explore all of our favorite dessert shops read our blog on our favorite sweet spot in Midtown.

  • Ginger Elizabeth’s |  180l L Street Receive a $10 Gift Card with $100 In-Store Purchase (Gift card good in-stores or for pick-up orders on Toast)

For Everyone!  

  • Mixed Bag | 2405 K Street
  • Zocalos | 1801 Capitol Ave – For every $100 spent, receive a bonus $20 giftcard. This promotion runs from Black Friday to December 31st.
  • Strapping | 1731 L Street – Free gift for anyone who spends over $50
  • The Midtown Farmers Market | 20th and K Streets

Remember to #ShopSmall on Saturday November 26 to help support our small business community! We will be passing out free shopping bags at the Midtown Farmers Market to help you carry all the unique and special goods you find shopping! Tag us on @exploremidtown or #exploremidtown for a chance to be featured on our social media.