December 27th, 2023
Midtown Association aimed to revitalize a beloved Midtown tradition – Second Saturday. The relaunch of Second Saturday would not only draw an estimated 10K visitors each month but uphold Midtown’s unique creative culture and support our local arts community.
The Midtown Association devised a comprehensive strategy for revitalizing Second Saturday by fostering collaborations with local galleries, artists, performers, businesses, and community groups. By strategically targeting key activity centers, including busy blocks and dynamic parks, we transformed the event into a day-long and district-wide experience, engaging diverse audiences through morning farmers’ markets to late-night after-party spots. Our success was amplified through a robust communications plan featuring engaging reels, blogs, a dedicated website, a dynamic social media campaign, extensive media coverage, and more, ensuring widespread awareness and participation in the revamped Second Saturday festivities.
The success of Midtown Second Saturday can be seen through multiple key metrics and continued positive feedback from our stakeholders and community. Second Saturday from May through October featured over 200 art experiences with over 70K estimated visitors. Event highlights included block parties, a Brewfest, gallery shows, outdoor park concerts, outdoor movie nights, live painting, dance performances and so much more.
Podcast: Second Saturday Returns to Midtown
Midtown Second Saturday helped to generate 70 positive media segments. Here are a few highlights of media stories each month!
Discover the heart of Sacramento’s artistic pulse at Midtown Second Saturday—an all-day immersion into the city’s vibrant cultural scene every Second Saturday, May through October. Learn more at MidtownSecondSaturday.com