December 27th, 2023
Bridging the East Sacramento and Midtown communities, Alhambra has always been an excellent location to meet and connect with colleagues, friends and family. The walkable district enables many community members to complete their errands on foot, discover fantastic restaurants to eat, find fun places to explore, and is conveniently close to workplaces such as The Cannery and major health systems such as UC Davis, Sutter Health & Dignity Health. Click here to learn more about the Alhambra District and discover local business in the area.
However, it was recognized that the Alhambra Corridor lacked connectivity, landscaping and art — core qualities that bring vibrancy to a district . The Alhambra Landscaping Plan effort, led by Midtown Association, aimed to revitalize the aging Alhambra corridor on Alhambra Blvd. between J and R Streets, seeking to enhance its distinct character and transform it into a more inviting and active pedestrian thoroughfare.
In 2018, Midtown Association went through an extensive branding effort with the Honey Agency to create an identity for the corridor. District goals outlined in the branding centered around bridging the East Sacramento and Midtown communities to promote Alhambra as a great place to eat, play, shop, work and most importantly, walk.
The branding effort included the creation of the Walk Alhambra brand, the Alhambra logo, and the main brand color – a vibrant purple. On September 13, 2018 Midtown Association hosted a launch event to kick-off the “Walk Alhambra” initiative to promote active transportation and highlight the effort to brand the Alhambra corridor. Chalk stencils were strategically installed at 20 key locations along Alhambra Blvd highlighting the different amenities. The walk concluded at the newly installed Alhambra mural painted by local artist Jeremy Stanger.
Through the branding effort it was recognized that the corridor lacked connectivity and could benefit from adding landscaping and placemaking improvements to enliven the corridor and restore some of the core qualities of Alhambra.
In 2018 Midtown Association partnered with local design firm ATLAS Lab Inc. to craft a comprehensive master plan aimed at creating a more inviting and active pedestrian thoroughfare, and included recommendations for art-based placemaking, landscape improvements, and mobility infrastructure. The process involved a thorough analysis of the corridor, including site visits and a detailed infrastructure inventory. To ensure the plan aligned with the community’s needs and desires, extensive stakeholder engagement took place. This involved workshops and direct conversations with those who know Alhambra best.
In this first phase of the Alhambra Landscaping Project, the Midtown Association strategically prioritized elements deemed most important by stakeholders, as identified during our initial stakeholder listening session.
To support those enhancements, Midtown Association secured $87K in funding from supporters including Mayor Darrell Steinberg, former Councilmember Jeff Harris, Sacramento Kings, SMUD, Midtown Association, and the Sacramento Metropolitan Air Quality Management District. In 2023, $71K was utilized for the plan’s execution, with $16K allocated for maintenance over the next 3-5 years.
In 2023, Midtown Association transformed plans into reality, achieving significant milestones. These accomplishments include:
Newsletter Link: September Newsletter
Walk Alhambra on Alhambra Blvd. between J and R streets to discover all the new improvements including new murals, bike racks, art-wrapped utility boxes, and planters.