Street Food Sacramento is an innovative new grant program designed to celebrate our community’s diverse street food culture while also reducing entry barriers of historically underrepresented populations to participate in the thriving Midtown Farmers Market and a soon to launch weeknight activation. This program also aims to foster a city-wide distribution network for diverse food products in established local restaurants and grocery stores.

As a part of a broader effort to build a culture of diversity and inclusivity in Midtown, Midtown Association is also committed to recruiting and hosting established businesses that offer a diverse food perspective at both markets and highly encourage vendor inquiries from historically underrepresented populations.


The vision driving this program is to improve our community—specifically, the lives of future leaders of Sacramento’s robust food scene and their families—by building a pipeline for diverse street foods to be sold at our events and in our local restaurants and grocery stores.


The objective of this grant program is to reduce barriers to entry to do business in Midtown for underrepresented populations by incubating three food businesses annually at the Midtown Farmers Market and the soon to launch weeknight activation, and in turn building a city wide distribution network for their products.

Program Details

At least three businesses will be identified per year to participate in this program. The selected businesses will be provided with a grant that includes booth space for one year at both markets, infrastructure to use at their booth (including a tent and tables), marketing support (logo, business card, menu design and printing), support with event insurance, startup funds to buy products, and social media support (guidance on how to use an existing profile more efficiently or in the creation of a profile). Participants will also have access to technical assistance, including a mentor and workshops, through the Capital Region Small Business Development Center (SBDC), hosted by the Sacramento Metro Chamber of Commerce, starting at month six of the grant term.

Applications are accepted from participants of Alchemist CDC’s Alchemy Kitchen and Franklin Neighborhood Development Corporation’s Sacramento Mercado. Applicants should be representative of historically underrepresented groups and businesses should be in a startup or early growth phase. The estimated value of these investments is up to $11,250 per business. Additionally, Midtown Association and its partners in this program are committed to developing a pipeline to additional markets in Midtown, like grocery stores and restaurants, and are exploring other opportunities to engage the selected grantees in ways that help their businesses to thrive.


The application opens on Saturday, August 1st. The deadline to apply is noon on Friday, August 21st. Grantees will be announced in early to mid-September.


The application period has closed. 


Midtown Association, whose mission is to make Midtown the center for culture creativity and vibrancy in Sacramento’s urban core, administers all benefits related to market participation portion of the grant and oversees the broader collaborative effort. Midtown Association is committed to supporting businesses in our district and providing access for those outside of our district through programs like Street Food Sacramento.

This program is made possible with the guidance and support of a team of community leaders. Technical assistance partners include Alchemist CDC, Franklin Neighborhood Development Corporation and the Capital Region SBDC. The grantee selection committee includes representatives from Good Vibes Vegan Cafe & Herbs, Capital Region SBDC, Patrick Harbison Public Relations, Raley’s, Sacramento Area Council of Governments, Mulvaney’s B&L and County Supervisor Phil Serna’s office.