As a part of a broader effort to build a culture of diversity and inclusivity in Midtown, Midtown Association is also committed to recruiting and hosting established businesses that offer a diverse food perspective at both markets and highly encourage vendor inquiries from historically underrepresented populations.
This program is made possible with the guidance and support of a team of community leaders. Technical assistance partners include Alchemist CDC, Franklin Neighborhood Development Corporation, and the Capital Region SBDC. The grantee selection committee includes representatives from Raley’s, Capital Region SBDC, Good Vibes Vegan Cafe & Herbs, Patrick Harbison Public Relations, County Supervisor Phil Serna’s office, Mulvaney’s B&L and Sacramento Region Community Foundation.
The vision driving this program is to improve our community—specifically, the lives of future leaders of Sacramento’s robust food scene and their families—by building a pipeline for diverse street foods to be sold at our events and in our local restaurants and grocery stores.
The objective of this grant program is to reduce barriers to entry to do business in Midtown for underrepresented populations by incubating three food businesses annually at the Midtown Farmers Market and Wednesdays at Winn farmers market, and in turn building a city-wide distribution network for their products.
Among other valuable benefits, the recipients will have the opportunity to participate as vendors in the thriving Midtown Farmers Market and Wednesdays at Winn farmers market for an entire year, starting as early as January 2022. The approximate value for each of the “Street Food Sacramento” grants is $11,250 per food business.
In addition to coveted booth space at the two popular Midtown markets, the Street Food Sacramento grant package also includes infrastructure to use at their booths (including a tent and tables), marketing support (logo, business cards, menu design and printing), support with event insurance, startup funds to purchase products, and social media support (guidance on how to use an existing profile more efficiently or in the creation of a profile). Participants will also have access to technical assistance, including a mentor and workshops, through the Capital Region Small Business Development Center (SBDC), hosted by the Sacramento Metro Chamber of Commerce, starting at month six of the grant term.
“’Street Food Sacramento’ will bring new faces and flavors to our city while offering budding entrepreneurs the open doors they need,” said Proprietor & Chef Patrick Mulvaney who served on the grantee selection committee. “’Street Food Sacramento’ exposes the region to brand new flavors and brings new – and underrepresented – voices into our Farm-to-Fork palette. The young entrepreneurs who applied will bring new life and options to our food scene. Like our new generation of chefs and restaurateurs, I am confident they will lead us to a bright, and tasty food future. “
“As a lifelong Sacramentan and an adventurous foodie, I am thrilled to help the Midtown Association bring greater diversity and new entrepreneurs to our local markets,” said Monica Hernandez of Sacramento Area Council of Governments, who also served on the grant selection committee. “And, as someone whose day job is working to help communities connect and thrive more equitably, I know that the access to opportunity designed specifically for communities of color, immigrants, and the LGBTQIA are critical pathways to success and inclusion. The expertise offered by these ‘Street Food Sacramento’ grants are the practical supports needed to help these businesses and communities grow and thrive. I am happy to be part of this pilot program and look forward to supporting the awardees and the program in the future.”