Yellow Brick Group (YBG) was founded in Sacramento in 2018 by friends Curtis Currier, Damian Lynch, and Shawn Kahan as a creative agency rooted in the city’s culture. Best known nationally for their work with Alien Labs, their reach spans far beyond cannabis into brand design, videography, graphic design, event production, and content strategy. The founders see Sacramento’s collaborative spirit as central to their identity, with the “yellow brick” name drawn from the city’s connection to the California Gold Rush.