Midtown Second Saturday + Midtown Love Return
April 14th, 2025
Midtown Sacramento is buzzing with excitement as two beloved community events make their return: Midtown Second Saturday and Midtown Love (formerly known as Midtown Mini Midtown Love). These vibrant celebrations highlight the heart of our neighborhood—our incredible small businesses, local artists, and creative community.
Midtown Second Saturday: Where Sacramento’s Art Scene Comes Alive
Running from May through October, Midtown Second Saturday is a beloved summer tradition that transforms Midtown Sacramento into a vibrant celebration of local art, music, food, and culture. Each second Saturday of the month, Midtown comes alive with art activations at the Midtown Farmers Market, live performances, pop-up art installments, gallery and theatre shows, and curated art walks that spotlight the creative energy flowing through our city.
New in 2025, Midtown Second Saturday will offer an even more immersive experience with monthly themes and large-scale signature events, bringing something fresh and inspiring to every celebration. From gallery shows to public art, live music, and culinary delights, each Art Walk invites the community to follow a curated itinerary that connects local businesses, artists, and performers across Midtown.
Expanding the experience, The Sunday Following encourages guests to keep the party going all weekend long with exclusive hotel discounts, plus laid-back Sunday programming featuring brunch specials, live music, interactive art, and pop-up galleries in the Midtown Sutter district. And for an extra dose of inspiration, don’t miss the Urban Dreams Art Experience, transforming Midtown into a dynamic, open-air gallery this August and September with more than a dozen large-scale installations—ranging from 6 to 30 feet tall—inspired by Burning Man and placed in iconic, unexpected locations across the district.
Sutter Health’s Midtown Second Saturday district-wide programming is proudly presented by the Midtown Association, Five Star Bank, SKK Developments, Visit Sacramento, and the City of Sacramento and is supported by Demmon Partners(16 Powerhouse), 19J Midtown, The Press Midtown, 17Central, Long Drink, Fort Sutter Hotel, Hyatt House, Another Planet Entertainment, Blue Diamond Growers, CADA, Heller Pacific and Fulcrum Pacific, MG Properties, Eleanor/H16 Apartments, Stonebridge Properties, Der Biergarten, Faces Nightclub, The Golden Bear, Mike’s Camera, and Limelight Bar & Cafe.
Midtown Second Saturday 2025 Art Walk Themes:
- May: Through the Lens – A celebration of photography in Midtown
- June: Pride in Art – Showcasing LGBTQIA+ artists and performers
- July: Art in Motion – Highlighting performance art and live music venues
- August: Urban Dreams – Featuring surreal and futuristic artwork
- September: Global Inspirations – Celebrating cultural diversity through art and cuisine
- October: Women in the Arts – Spotlighting female-identifying artists and creators
Monthly Featured Events:
Each month, Midtown Second Saturday will also feature a major event or installation that brings the community together in new and exciting ways. Here’s a sneak peek at what’s coming:
- May: Midtown Love Celebration – A spirited fundraiser event celebrating love, inclusion, and community
- June: Xoso Second Saturday Bar Crawl: Paint the Town – A vibrant bar hop with an artistic twist
- July: Midtown Art Show at The Art Studios – A showcase of local talent in an inspiring local art gallery
- August & September: Urban Dreams Art Experience – In collaboration with Sacramento Valley Spark, this two-month feature will introduce large-scale, temporary art installations across Midtown at landmark sites like Fremont Park, Blue Diamond Growers, Fort Sutter Hotel, and more.
- October: Movie Night in the Park – An outdoor screening of The Princess Bride at Fremont Park, hosted by CADA
Whether you’re an art lover, foodie, music fan, or just looking to soak up the local vibe, Midtown Second Saturday 2025 invites you to explore, experience, and celebrate everything that makes our district shine.
The Sunday Following Brunch Specials
Why stop the fun on Saturday? The Sunday Following invites locals and visitors to keep the celebration going all weekend long. From May through October, Midtown Second Saturday guests are encouraged to stay the night and wake up to a relaxed Sunday filled with delicious food, creative energy, and laid-back vibes in the Midtown Sutter district.
Enjoy exclusive discounted rates at Midtown’s boutique hotels, including Fort Sutter Hotel and Hyatt House, and take advantage of enhanced Sunday programming at participating Midtown Sutter restaurants. Expect brunch specials, live music, interactive art demonstrations, and pop-up galleries that add a creative twist to your Sunday plans.
Whether you’re visiting from out of town or just treating yourself to a staycation, The Sunday Following is the perfect way to savor the full Midtown experience.
Discover The Sunday Following Offerings
Midtown Love: Celebrate Midtown Association’s 40th Anniversary
Presented by SKK Developments
Kicking off the 2025 season of Sutter Health’s Midtown Second Saturday, the Midtown Love Celebration returns on Saturday, May 10 from 6 – 9 p.m., transforming the stunning Mansion Apartments into a lush, art-filled oasis. This grand soirée honors Sacramento’s vibrant creative community while celebrating a milestone, the 40th “Ruby” Anniversary of the Midtown Association. More than just a party, Midtown Love also serves as our annual fundraiser; all proceeds directly support the continuation and growth of Midtown Second Saturday programming, as well as services that benefit Midtown’s small businesses and beloved neighborhood parks.
Building on the success of 2024’s reimagined event, which showcased over 40 local artists, this year’s celebration will once again spotlight regional talent with immersive live performances, interactive art experiences, and spectacular fire dancing displays, and will also feature a vibrant preview of the Urban Dreams Art Experience happening this August and September.
Culinary experiences include an art-inspired spread by Lulu’s Kitchen, which will feature bites from Black Hat Catering Co., Patty Eats, Popcorn Baby, Flor Bloom, and Maria’s Paella, and an oyster shooter and sake pairing provided by Omakase Por Favor. Local wines will be poured by Acheson Wine Company, while beer lovers can enjoy selections from Boston Beer Company.
Learn More and Get Tickets Here
40 Visionaries to Celebrate 40 Years of Midtown Association
As part of the 40th Anniversary celebration, the Midtown Association will also unveil the “40 Visionaries of Midtown” presented by Turton Commercial Real Estate, a tribute to the individuals whose passion and leadership have shaped the district’s progress and culture over the past four decades. These honorees will continue to be celebrated throughout the year in special features and activations.
Midtown Love is presented by SKK Developments with support from St. Anton, Pappas Investments, LBT Investments, CAL Fire Local 2881, 16 Powerhouse, Tricorp Group, CADA, SMUD, Paragary Restaurant Group, SacRT, and Bardis & Miry Development, Comstock’s Magazine, Grey Dot Media, Mohanna Development, City of Sacramento Economic Development, Visit Sacramento, Parisi Insurance, Supervisor Phil Serna, Whisler Bookkeeping & Tax Services/The Numbers Crunch, Teichert, KP Public Affairs, Delfino Madden, Hodgson Company, WEAVE Inc., Downtown Sacramento Partnership, and more.
Adopt-a-Duck to Win Big
In addition to the celebration of Midtown Love, you can “adopt a duck” to be entered to win big prizes like dining experiences, River Cats tickets, a custom art piece by Melissa Uroff, premium wellness packages and more. Funds raised from duck adoptions and ticket sales will directly support Midtown Parks and Midtown’s small business community through programming and are considered tax-deductible donations.