Second Saturday is a monthly Sacramento tradition that highlights the bounty of arts and expression that exist throughout Sacramento. In the months of May – October, Midtown Association creates special programming and resources for our local galleries, venues, artists, and small businesses that are interested in taking advantage of Midtown Second Saturday and the influx of visitors that we see during this season. For 2024, there are a variety of opportunities and resources available through Midtown Association.
On 4/24, Midtown Association held a session that covered information about the ways that galleries, theaters, venues, businesses, and artists can take advantage of the many resources available from Midtown Association during Second Saturday in the months of May – October. It also provided an opportunity for attendees to ask questions, share feedback and connect with fellow artists, businesses, and event coordinators who are also interested in taking part in Second Saturday. A recording of the informational session is available here
A toolkit full of resources for artists including an Artist Interest Form can be found here
A toolkit full of resources for local businesses including a special free Second Saturday Entertainment Permit can be found here
A toolkit full of resources for local venues including instructions on how to get your event promoted through Midtown Association’s website and social media pages can be found here
All artist, business, and venue questions and feedback should be directed to secondsaturday@exploremidtown.org.
For support with press & media inquiries, contact vince@exploremidtown.org and traci@trockcommunications.com.