About Midtown Association
The mission of the Midtown Association is to make Midtown the center for culture, creativity and vibrancy in Sacramento’s urban core.
1985
2008
2012
2014
2015
2018
1985
Created in 1985 as a grassroots, business-membership driven organization to present a strong voice for the business community, the Midtown Association was created to promote and protect the businesses in Midtown Sacramento through public service, support and advocacy.
2008
In 2008, the Midtown Association along with business owners and public officials worked together to form a Property Based Improvement District (PBID). The PBID services are structured by the PBID Management Plan and during this five-year term, the Midtown PBID successfully provided many services to District properties. These services supplemented City services and helped create an identity and vibrancy in Midtown. The Midtown Association PBID consists of approximately 475 property parcels within 60 blocks of the central commercial core of Midtown Sacramento. The boundaries include 16th street on the west to 29th street on the east, J, K, and L streets and portions of I street, Capitol avenue, N, O, P and Q streets.
2012
In 2012, the PBID successfully renewed for a second five year term with 76% of the ballots returned in favor of the district. Through the PBID Management Plan, Midtown Association’s programs include Public Service, Clean and Safe, Advocacy, Marketing and Public Events. Each program has many functions and services including trash collection, graffiti abatement, public security, homeless navigation, business advocacy and marketing though multiple channels.
2014
In 2014, the Midtown Association and PBID merged. The organization’s official title is now the PBID Corp d.b.a. Midtown Association.
2015
In 2015, Midtown Association is renewing the PBID for 10 years (2017-2027) after many requests for expanded services and expanded service area. In July, Midtown Association’s Board of Directors formally adopted a new mission statement: Make Midtown the center for culture, creativity and vibrancy in Sacramento’s urban core.
2018
Over the last two years the Midtown Association has gone through an extensive renewal and expansion process. Property owners who were within the boundaries of the district overwhelmingly supported the district by 80%. The expanded Midtown Association District includes two zones in Midtown and two zones in the Alhambra corridor. For more information about the services and assessments for each of the zones please see the Midtown Zone and Alhambra Zone tabs below.
2008
The Midtown Property Based Improvement District (PBID) was created in 2008 as a partnership between the public and private sector for the improvement of a specific commercial area. The PBID services are structured by the PBID Management Plan.
2012
In 2012, the PBID successfully renewed for a second five year term with 76% of the ballots returned in favor of the district.
2014
In 2014, the Midtown Association and PBID merged. The organization’s official title is now the Midtown Association d.b.a. the Midtown Association PBID.
2017
In 2017, the Midtown Association PBID renewal is up.
Board
Committees
Midtown Zone
Alhambra Zone
Staff
Board
2019 BOARD OF DIRECTORS ROSTER
Typically held quarterly, the Board of Directors meets to ensure compliance with the PBID Management Plan, provide support to major initiatives or developments, and to conduct the annual business of the corporation including audit and elections.
Executive Committee
1. Wendy Saunders, Chair | Capitol Area Development Authority
2. Mike Testa, Vice Chair | Visit Sacramento
3. Beth Hassett, Past President | WEAVE, Inc.
4. John Hodgson | The Hodgson Company
5. Randy Paragary, CFO, SBIA Chair | Paragary Restaurant Group
6. Ken Turton, Treasurer | Turton Commercial Real Estate
7. Larry Watson, Secretary | Banks & Watson Attorneys
8. Kimio Bazett, Midtown Central Chair | The Golden Bear; Kru
Board
9. John Fraser | California State Parks
10. Councilmember Steve Hansen | City of Sacramento
11. Holly Harper | Sutter Health Valley Area
12. Mike Heller | Heller Pacific/Loftworks
13. Laura Lewis | SMUD
14. Mark Lonergan | Sacramento Regional Transit
15. John Mikacich | Limelight
16. Bay Miry | Miry Development
17. Nikky Mohanna | Mohanna Development
18. Clay Nutting | DBA Arts
19. John Pappas | Pappas Investments
20. Scott Rasmussen | Ravel Rasmussen
21. Sean Ruth | Sacramento Bee
22. Supervisor Phil Serna | County of Sacramento
23. Lynda Taylor | LBT Investments LLC
24. Ken Uribe | Department of General Services
25. Mike Wiley | River City Food Bank
26. Allison Yee-Garcia | Sacramento Republic FC
Committees
Executive and Finance Committee
Typically held monthly, the Executive and Finance Committee meets regarding governance, finance, strategic planning and policy matters.
Sutter Business Improvement Area (SBIA) Committee
Typically held quarterly, the SBIA meets regarding the promotional and safety projects of the participating restaurants.
Alhambra Corridor Committee
Typically held quarterly, the Alhambra Corridor Committee meets regarding the promotional and safety projects of the participating stakeholders.
Midtown Central Committee
Typically held quarterly, the Midtown Central Committee meets regarding the promotional and safety projects of the participating restaurants.
Midtown Zone
Overview
80
Blocks in Midtown
1163
Parcels in Midtown
9085081Sq Ft
Landmass in Midtown
Midtown Service
The Midtown Association provides services to properties within the boundaries of the Midtown area. In the map above the solid blue parcels are in zone 1A and the striped parcels are in zone 1B. Services provided are broken into four categories and include Category 1: Safety, Maintenance & Streetscape (55%), Category 2: Advocacy, Communications & Administration (25%), Category 3: Placemaking & Capital Improvements (15%), and Category 4: Reserves (5%)
Assessment
Assessment methodologies will remain the same in the next term. Rate is based on lot size and use. Use is determined by tax code associated with the parcel by the County Assessor’s office. The table below displays the rates for the various parcel types and zones. The 2018 annual assessment will generate a budget of $1.1 million in the Midtown zones.
For services in the Midtown Zone please call (916) 287-9867 or email dispatch@exploremidtown.org
Alhambra Zone
Overview
12
Blocks in Alhambra Zone
91
Parcels In Alhambra Zone
2842195
Landmass In Alhambra Zone
Alhambra Service
Beginning January 2, 2017 the Midtown Association will be providing services to the Alhambra Corridor. In the map above the solid red parcels are in zone 2A and the striped parcels are in zone 2B. Services provided are broken into four categories and include Category 1: Safety, Maintenance & Streetscape (45%), Category 2: Advocacy, Communications & Administration (25%), Category 3: Placemaking & Capital Improvements (25%), and Category 4: Reserves (5%)
Alhambra Assessment
Assessment methodologies will remain the same in the next term. Rate is based on lot size and use. Use is determined by tax code associated with the parcel by the County Assessor’s office. The table below displays the rates for the various parcel types and zones. The 2018 annual assessment will generate a budget of $377 thousand in the Alhambra zones.
For services in the Alhambra Zone please call (916) 287-9272 or email dispatch@alhambracorridor.com
Staff
The Midtown Association is a small but mighty office of sixteen employees and expert consultants that is governed by a board of artistic, fast paced and innovative property and business owners. MA attract’s high-performing, highly ethical employees who truly care about their community. Our team works well together because we hold ourselves accountable to strong project management and excellent communication. Please click on current employment opportunities below.
Safety Assistant
Resources
Get to Know MA
PBID Boundaries
Mgmt Plan
Annual Report
2019 Director Handbook
District Dashboard 2018 Q4
