About Midtown Association

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About

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The mission of the Midtown Association is to make Midtown the center for culture, creativity and vibrancy in Sacramento’s urban core.

1985
2008
2012
2014
2015
2017
1985
Created in 1985 as a grassroots, business-membership driven organization to present a strong voice for the business community, the Midtown Association was created to promote and protect the businesses in Midtown Sacramento through public service, support and advocacy.
2008
In 2008, the Midtown Association along with business owners and public officials worked together to form a Property Based Improvement District (PBID). The PBID services are structured by the PBID Management Plan and during this five-year term, the Midtown PBID successfully provided many services to District properties. These services supplemented City services and helped create an identity and vibrancy in Midtown.  The Midtown Association PBID consists of approximately 475 property parcels within 60 blocks of the central commercial core of Midtown Sacramento. The boundaries include 16th street on the west to 29th street on the east, J, K, and L streets and portions of I street, Capitol avenue, N, O, P and Q streets.
2012
In 2012, the PBID successfully renewed for a second five year term with 76% of the ballots returned in favor of the district. Through the PBID Management Plan, Midtown Association’s programs include Public Service, Clean and Safe, Advocacy, Marketing and Public Events. Each program has many functions and services including trash collection, graffiti abatement, public security, homeless navigation, business advocacy and marketing though multiple channels.
2014
In 2014, the Midtown Association and PBID merged. The organization’s official title is now the PBID Corp d.b.a. Midtown Association.
2015
In 2015, Midtown Association is renewing the PBID for 10 years (2017-2027) after many requests for expanded services and expanded service area. In July, Midtown Association’s Board of Directors formally adopted a new mission statement: Make Midtown the center for culture, creativity and vibrancy in Sacramento’s urban core.
2017
2017 is the first year of the PBID’s ten year term. Over the last two years the Midtown Association has gone through an extensive renewal and expansion process. Property owners who were within the boundaries of the district overwhelmingly supported the district by 80%. The expanded Midtown Association District includes two zones in Midtown and two zones in the Alhambra corridor. For more information about the services and assessments for each of the zones please see the Midtown Zone and Alhambra Zone tabs below.

2008

The Midtown Property Based Improvement District (PBID) was created in 2008 as a partnership between the public and private sector for the improvement of a specific commercial area. The PBID services are structured by the PBID Management Plan.

2012

In 2012, the PBID successfully renewed for a second five year term with 76% of the ballots returned in favor of the district.

2014

In 2014, the Midtown Association and PBID merged. The organization’s official title is now the Midtown Association d.b.a. the Midtown Association PBID.

2017

In 2017, the Midtown Association PBID renewal is up.

What is the Midtown Association?

Board
Committees
Midtown Zone
Alhambra Zone
Staff

Board

2017 BOARD OF DIRECTORS ROSTER

Typically held quarterly, the Board of Directors meets to ensure compliance with the PBID Management Plan, provide support to major initiatives or developments, and to conduct the annual business of the corporation including audit and elections.

Executive Committee

1. Keri Thomas, Chair | Sutter Health

2. Wendy Saunders, Vice Chair | Capitol Area Development Authority

3. Beth Hassett, Past-Midtown Association President | WEAVE, Inc.

4. Randy Paragary, PBID CFO, SBIA Chair | Paragary Restaurant Group

5. Ken Turton, Treasurer | Turton Commercial Real Estate

6. Larry Watson, Secretary | Banks & Watson Attorneys

7. Kimio Bazett | The Golden Bear

8. John Hodgson, Member at Large | The Hodgson Company

9. Mike Testa | Visit Sacramento

Board

10. Councilmember Steve Hansen | City of Sacramento (Alternate Consuelo Hernandez)

11. County Supervisor Phil Serna | County of Sacramento (Alternate Lisa Nava)

12. Matt Bellah | California State Parks

13. Linda Brooks | Sacramento Bee

14. Mike Heller | Heller Pacific / Loftworks

15. John Mikacich | Limelight

16. Henry Li | Sacramento Regional Transit

17. Scott Rasmussen | Ravel Rasmussen

18. Bay Miry | D&S Development

19. Mike Murray | Union Pacific

20. Clay Nutting | DBA Arts

21. John Pappas | Pappas Investments

22. Jay Sales | VSP – The Shop

23. Melissa Williams | Tankhouse & Jungle Bird

24. Ken Uribe | Department of General Services

25. Allison Yee-Garcia | Sacramento Kings

Committees

Midtown Zone

Overview

Midtown Map 1
80
Blocks in Midtown
1163
Parcels in Midtown
9085081Sq Ft
Landmass in Midtown

Midtown Service

The Midtown Association provides services to properties within the boundaries of the Midtown area. In the map above the solid blue parcels are in zone 1A and the striped parcels are in zone 1B. Services provided are broken into four categories and include Category 1: Safety, Maintenance & Streetscape (55%), Category 2: Advocacy, Communications & Administration (25%), Category 3: Placemaking & Capital Improvements (15%), and Category 4: Reserves (5%)

Assessment

Assessment methodologies will remain the same in the next term. Rate is based on lot size and use. Use is determined by tax code associated with the parcel by the County Assessor’s office. The table below displays the rates for the various parcel types and zones. The 2017 annual assessment will generate a budget of $1.1 million in the Midtown zones.

Midtown Assessment Rate
For services in the Midtown Zone please call (916) 287-9867 or email dispatch@exploremidtown.org

Alhambra Zone

Overview

Alhambra Map1
12
Blocks in Alhambra Zone
91
Parcels In Alhambra Zone
2842195
Landmass In Alhambra Zone

Alhambra Service

Beginning January 2, 2017 the Midtown Association will be providing services to the Alhambra Corridor. In the map above the solid red parcels are in zone 1A and the striped parcels are in zone 1B. Services provided are broken into four categories and include Category 1: Safety, Maintenance & Streetscape (45%), Category 2: Advocacy, Communications & Administration (25%), Category 3: Placemaking & Capital Improvements (25%), and Category 4: Reserves (5%)

Alhambra Assessment

Assessment methodologies will remain the same in the next term. Rate is based on lot size and use. Use is determined by tax code associated with the parcel by the County Assessor’s office. The table below displays the rates for the various parcel types and zones. The 2017 annual assessment will generate a budget of $377 thousand in the Alhambra zones.

Alhambra Assessment
For services in the Alhambra Zone please call (916) 287-9272 or email dispatch@alhambracorridor.com

Staff

The Midtown Association is a small but mighty office of eight (growing to eighteen) employees and expert consultants; governed by a board of artistic, fast paced and innovative property and business owners. We attract high-performing, highly ethical employees who truly care about their community. Our team works well together because we hold ourselves accountable to strong project management and excellent communication. To apply, review the job descriptions below and follow the instructions on the final page of each description. The employment application is also available below.

Operations & Office Manager

Safety Assistant

Employment Application

Resources

Get to Know MA

PBID Boundaries

Mgmt Plan

Annual Report

Rebranding
FAQ

2017 Director Handbook

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