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Important Dates

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October 31, 2024

Cost: Free! However we request that all participants donate a $50 gift card. Please mark in the opt-in form if you are unable to donate a gift card.

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Program Dates

November 30 2024 – December 24, 2024

The Made in Midtown Trail 2024

What is the Made in Midtown Trail?

Launching on Small Business Saturday and running until December 24th, the Made in Midtown Trail invites our local community to shop small and support local businesses during the holiday season. Participants can pick up a physical passport at the Midtown Farmers Market or at any participating small business. Inside the passport, there are spots to collect stamps by making a minimum purchase of $10 at a participating business.
Once participants collect 12 stamps, they can drop off their passports at the Midtown Association office or the Midtown Farmers Market info booth. A completed passport will enter them into a grand prize drawing for over $1,000 in gift cards—$50 from each participating business. Additionally, the first 250 people to complete their passports will receive a limited edition Midtown ornament.

How it Works

  1. Sign the Made in Midtown Trail Agreement by October 31st. We will not be accepting more than 40 retail businesses – so secure your spot before they are filled up! 
  2. Confirm that you can donate a $50 gift card to your business to be included in the Grand Prize.
  3. Confirm that you can have the Made in Midtown Trail Passport displayed near your cash register to promote the program to shoppers.

What’s Included

Your participation in the program includes: 

  • Name printed inside the printed Made in Midtown passport
  • One Mention on the Made in Midtown landing page 

Make the Most of the Made in Midtown Trail With Additional Benefits

Learn More

Additional Made in Midtown Trail Benefits

There are sponsorship opportunities for the program, whether your business is participating or not.  

  • Made in Midtown Sponsor ($500) *only 10 available 
    • Sponsors will receive
      • one (1) dedicated Instagram reel
      • two (2) eblast mentions
      • one (1) press release mention
      • logo inclusion on a dedicated webpage at exploremidtown.org 
  • Presenting Level Sponsor ($1,500) *only three available
    • The Presenting Sponsor will receive:
      • Included in naming rights. The trail will be known as the Made in Midtown Trail presented by Midtown Association and (insert Presenting Sponsor)
      • Included in all social media mentions
      • one (1) dedicated Instagram reel
      • Included in all eblast mentions
      • one (1) press release mention
      • logo inclusion as the Presenting Sponsor on a dedicated webpage at exploremidtown.org 
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