Why Shopping Small Matters — #ShoppingSmall Statistics
In 2019, shoppers came together to support their local communities more than ever. The 10th Annual Small Business Saturday hit a record high with an estimated $19.6 billion in reported spending
For every $100 spent at a local business, 68% returns to the community, versus the 43% that stays if you shop at a big box store.
The 23 million small businesses in America account for 54% of all US sales.
96% of consumers who reported shopping on Small Business Saturday said the day makes them want to shop local all year.