Small Business Saturday – November 28, 2020

Celebrate local businesses and shop small on Small Business Saturday! There are approximately 900 small businesses located right here in Midtown, Sacramento with so many exciting specials and offerings to encourage the community to shop small!

9 a.m. – 1 p.m. | Midtown Farmers Market
Small Business Saturday Welcome Station: Grab your FREE Small Business Saturday tote bag!

11:30 a.m. – 12:30 p.m. | Midtown Farmers Market
Get excited about shopping small with Matty the Giant Elf at the market.

Win a $100 gift card to a Midtown small business!
Send a photo of a receipt to of a purchase made at a small business in Midtown ($5 minimum) to be entered in to win a $100 gift card to a select Midtown small business.

  • Send in photos by 4:30 p.m. on Saturday, November 28th
  • The receipt must show the date of purchase being on November 28th, 2020
  • For an extra entry, post a photo of what you purchased on Instagram, tag the business you purchased from, and tag @exploremidtown,
  • 1 winner will be selected and announced by 5 p.m. on Saturday, November 28th so we can help fuel your evening of shopping local!

Parking & Transportation

This holiday season the City of Sacramento is offering FREE on-street metered parking through December 25. Free parking will only apply to metered on-street spaces.

Midtown is both walkable and bike-friendly with parking available in nearby garages located at 1801 L Street, the East End Garage2101 Capitol Avenue, and various lots throughout Midtown. Valet parking options are also available at 24th and K streets and 18th and Capitol streets on Friday and Saturday evenings! For more information on transportation, visit


A Sampling of Midtown Small Business Offerings

Acheson Wine CompanyTaste all 7 wines for just $15
Azul Mexican Food & Tequila BarTacos for just $2.30 

Beach Hut Deli – $5 draft pints with the purchase of a sandwich
Boone’s Red OnionsSmall Business Saturday debut at the Midtown Farmers Market

Birkenstock Midtown – 50% off select items online
Bliss Marketplace‘Baby it’s cold outside’ discounts on Holiday gifts and décor in store
Centro Cocina Enjoy a specially curated Oaxaca Menu
The Cotton Club$15 off a minimum purchase of $75
CuffsTake 15% off your purchase of $50, 25% off $100+ and 35% off $200+

Cyclebar MidtownBook your first ride for just $10
Fleet Feet Sacramento – 15% off. Plus – spend $250 or more and earn a $25 gift card.
Good Vibes Vegan Cafe & Herbs – 20% off Good Vibes Gift cards purchased online
Hawks Provisions + Public House – For each $100 gift card purchased, non-dining guests will receive a complimentary $15 gift card. For each $100 purchased in gift cards by those dining, guests will receive a complimentary $20 gift card.
Heart Boutique25% off purchase
Ink Eats & DrinksExtended brunch weekend with bottomless mimosas 
The Jungle Bird‘Tiki to-go’ Chef Greg Pilapil’s Polynesian inspired cuisine and our tropical Tiki Drinks To Go
Krazy Mary’s Sugar Shack – 10% off over 20 items online
KULTURE –  BOGO for $25 on all large wood framed art. Plus – 15% OFF all Talavera. 
Lexe Boutique – Over 40 items on sale through the online store
Love Child – Offering a special Vegan double-double and Hot Friend Mushroom on the side
LowBrauTo-go brunch from 9:30 am – 2 pm
Mango’s Burger BarKids eat free all-day
Mixed Bag 20% off the whole store
Moppet Shoppe – 20% off holiday apparel and books in store
Nekter SacramentoAll day sale on juice cleanses. One free juice or smoothie when you sign up online
PropagateEarn up to 30% off. For each purchase you make from a local retailer on 11/28, earn 10% off (max of 3)

Refill MadnessBOGO Madness Peppermint Lip Balms, 15% off all Gadget Girls’ Goods, 20% off candles and salt lamps. $5 off locally made pillows, 20% off Glad Rags Feminine Hygiene Products
Sacramento Republic FC – Up to 70% off Sitewide

Sleek Wax Bar – Buy 3 services, get 1 free (save 25%)
Saha Float Spa – 1 free sauna session ($30 value) with the purchase of a single float session ($68)
Shawn Reginald Clothing CompanyHand-sewn face masks for just $6.50
Sofia: Home of B Street50% of the Sofia Music Packages
Splash Hound USAFree dog wash for shelter dogs adopted within the last 30 days – must show adoption papers
Sun & Soil Juice – Refer a friend and get $10 off
Sutter’s FortPurchase the Sutter’s Fort Mystery Box for 46% off

Temple Coffee – Get a Free Temple Holiday Mug with Purchase of Two 12oz Bags of Coffee
Thai Basil – Vegan family dinner set for just $49
University of BeerBeer lovers gift basket for $55
Wild Heart Beauty – 15% off all product
Wild Poppy & Co – Novelty Candle with $200 purchase or more and have a chance to win $450 worth of Midtown gift cards on their Instagram


Why Shopping Small Matters — #ShoppingSmall Statistics


In 2019, shoppers came together to support their local communities more than ever. The 10th Annual Small Business Saturday hit a record high with an estimated $19.6 billion in reported spending

For every $100 spent at a local business, 68% returns to the community, versus the 43% that stays if you shop at a big box store.

The 23 million small businesses in America account for 54% of all US sales.

96% of consumers who reported shopping on Small Business Saturday said the day makes them want to shop local all year.

Everything You Need to Know About Small Business Saturday 2020

Small Business Saturday 2020 on November 28 is around the corner, as communities gear up for a day of supporting small businesses across the United States.

If you’re a small business, an employee at a small business, or a supporter of small businesses and want to become involved in Small Business Saturday 2020, take a look at everything you need to know about this day dedicated to supporting small businesses.