Midtown Association has launched a temporary wayfinding campaign, Explore Midtown Love – Follow the Ways, throughout Midtown connecting key destinations in the community.
Wayfinding is the process of connecting amenities in the community through signs and indicators oftentimes geared towards pedestrians and bicyclists. Midtown’s wayfinding campaign features directional signage on light posts on specific routes, as well as stencil chalk art along sidewalks.
Midtown Association is connecting eleven areas including Fremont Park, Memorial Auditorium, the Handle District, 20th & K, 24th & K, Marshall Park, Sutter’s Fort, the Sutter District (28th and N), Winn Park, the Co-op and Truitt Bark Park. With the launch of the campaign on March 12th, make sure to follow along on our social media accounts @exploremidtown for chances to find gift cards along the routes.
Home to Fresh Air: Fremont Park, Midtown Park’s free community-based health and wellness programming, Fremont Park is at the center of a bustling residential area of Midtown including 1430Q and 16 Powerhouse and is surrounded by many favorite eateries and coffee shops, including Temple Coffee, Magpie Cafe, Maydoon, Karma Brew and more!
20th & K is home to the Midtown Farmers Market, the MARRS (Midtown Arts Retail Restaurant Scene) Building and the iconic rainbow crosswalks. At 20th & K you’re less than a block away from coffee shops like Pachamama Coffee, Peet’s Coffee, and Starbucks, restaurants like LowBrau, Kin Thai Street Food, and Azul and nightlife like Mango’s and Faces.
If you’ve visited Midtown, chances are you’ve enjoyed some of the businesses around 24th & K streets which include coffee from Temple Coffee, restaurants like Burger Patch and The Golden Bear, dessert from Rick’s Dessert Diner and Babes Ice Cream & Donuts, shopping at Kulture and Mixed Bag, and nightlife at places like Flamingo House and Cantina Alley. But have you seen the Disco Tree?
The Sacramento Natural Foods Co-op is located at the center of a bustling area in Midtown. You’re just one block away from fitness at her Elevated, shopping at Refill Madness, baked goods and meals from Pushkin’s Bakery, and the River City Food Bank.
The Handle District includes businesses within the boundaries of 18th Street, 19th Street, Capitol Avenue and L Street and includes restaurants like Mulvaney’s, Aioli Bodega and Zocalo, mixed-use residential communities like 1801L retail shops like Scout Living, coffee shops like Old Soul Co. and local art galleries like Art of Toys.
Located at 1515 J Street, Memorial Auditorium is located near the hustle and bustle of J Street making it less than a five-minute walk from restaurants like Bento Box, nightlife, convenience stores such as CVS, residential communities like 19J, H16, and Eleanor Apts.
Sutter’s Fort State Historic Park is just two blocks away from restaurants like Cafe Bernardo and Tea Bar & Fusion Cafe, entertainment at the B Street Theatre and Harlow’s, fitness classes at TEAMride, and nightlife at spots like Barwest and Blue Cue.
Truitt Bark Park is Midtown’s only dog park and is located in a convenient area close to food and drinks at Midtown Spirits and Highwater, wine tasting at Acheson Wines, shopping at Leash & Collar, and restaurants like Chita’s Taqueria. And while you’re there, make sure to check out the amazing mural painted by John Horton featuring six dogs, and all-weather umbrellas at the Bark Park, which were installed last year by Midtown Parks with generous support from several sponsors.
Winn Park is the new home of the Wednesdays at Winn farmers market and is also neighbor to Midtown restaurants like Revolution Wines and Midtown Sushi, coffee shops like Temple Coffee and Identity Coffees, and grocery shopping at the Sacramento Natural Foods Coop.
The Sutter District’s amazing entertainment and dining venues within a quarter-mile stroll of one another have become Sacramento’s best-kept secret. Crowned by the historic Sutter’s Fort and nestled within a treasure trove of locally-owned restaurants, bars and entertainment, like Ink and Paragary’s, you’ll find the perfect combination of food and fun on any given night. Whether you love theatre, live music, or a friendly neighborhood atmosphere in establishments serving award-winning cuisine and delicious cocktails, visitors to the Sutter District can’t go wrong.
Located at the north end of the Sutter District, Marshall Park is home to the Hart Senior Center and is adjacent to several nightlife and dining favorites, including Harlow’s, Red Rabbit, Barwest, Centro’s and Blue Cue. Whether you’re getting your exercise on at the circuit stations at Marshall Park during the day or grabbing a drink and dinner before a live show across the street, Marshall Park and the surrounding area offers an array of amenities for residents and visitors of Midtown.