Small Business Saturday

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Why #ShoppingSmall Matters

#ShoppingSmall Stats

For every $100 spent at a local business, 68% returns to the community, versus the 43% that stays if you shop at a big box store.

The 23 million small businesses in America account for 54% of all US sales.

50%+ US workers are employed by small businesses.

#ShoppingSmall Press Highlights

Small Business Saturday Spending Tops $16.2 Billion, A 14% Increase From Last Year

Branded with the popular ‘Shop Small’ message, Small Business Saturday has officially kicked off the holiday season to the tune of $16.2 billion. For those looking to continue to support small businesses – and the employees and communities that help keep these businesses alive – the season of buying local is undoubtedly in full swing… now and all year long.

About
Parking
Visitor Guide

About

With more than 200 locally owned and operated retail stores, businesses, organizations, galleries, restaurants and bars, Midtown Sacramento is a great destination to visit and support on Small Business Saturday.  In addition to the assortment of goods that can be found at local retailers, Sacramento’s urban core offers a festive and fun holiday destination to make the shopping experience both magical and memorable!

Parking

Despite what you’ve heard, it is actually quite easy to park in Midtown, it just takes some getting used to. There is ample free on-street parking as well as affordable parking garages throughout the central city. Early bird rates are offered at most garages.

Free-Metered Holiday Parking

In effort to encourage residents to dine and shop downtown during the holiday season, the City of Sacramento will offer free metered parking during modified hours. The City will offer FREE parking on weekdays after 4:30 p.m. and all-day on weekends starting Nov. 25 through Dec. 25 in midtown and Old Sacramento. Free meter parking zones will extend from I to L streets, and from Front to 29th streets, and will only apply to metered on-street parking spaces. All other parking violations are still enforceable as posted, such as time limits, street sweeping, and color zones.

Free-Metered Holiday Parking Map

City Parking Facilities

Several city parking facilities are available in convenient locations. Parking rates will vary. Call (916) 808-5011 or visit sacpark.org for parking garage locations.

Priority Parking Facilities

Priority Parking operates dozens of parking lots, garages and valet services throughout the Grid. For a map of locations, click here.

1801 L Street

The parking garage at 1801 L Street is open to the public from 7AM to 9PM, Monday through Friday, 10AM to 10PM on Saturdays and 10AM to 6PM on Sundays. For more information, click here.

Visitor Guide

Download Visitor Guide

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Boar Haus business thumbnail

Boar Haus

ShoppingThe Handle District

1117 18th Street
Sacramento, CA 95811
(916) 899-2019
Get directions »

“We want Boar Haus to stand for family - a family of businesses and products that make a person’s life more fun, creative, and ultimately more fulfilling.”
— Elizabeth Bacon, Founder & Owner

Signs Now Sacramento business thumbnail

Signs Now Sacramento

Shopping

1821 J St
Sacramento, CA 95811
(916) 441-2995
Get directions »

The talented team of Signs Now Sacramento helps the local businesses with their indoor and outdoor signs, custom banners and tradeshow displays, vehicle wraps, wayfinding signs and more.

The Gifted Gardener business thumbnail

The Gifted Gardener

Shopping

1730 J St
Sacramento, CA 95811
(916) 447-5956
Get directions »

A locally owned business that provides an array of gardening supplies and is also a great place to find a gift for the gardener in your life.

BevMo! business thumbnail

BevMo!

Shopping

1700 J St
Sacramento, CA 95811
(916) 502-9927
Get directions »

A local store providing a huge variety of alcoholic beverages, mixers, and cocktail supplies. BevMo now offers delivery, a great option for large events!

OfficeMax business thumbnail

OfficeMax

Shopping

1707 J St
Sacramento, CA 95814
(916) 930-9586
Get directions »

The go-to place to stock up on office and school supplies.

CVS business thumbnail

CVS

HealthShopping

1701 K St
Sacramento, CA 95814
(916) 444-9266
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Local pharmacy that is also a great place to grab a snack, drink, or household necessities.

Midtown Framing business thumbnail

Midtown Framing

Shopping

1005 22nd St
Sacramento, Ca 95816
(916) 447-7558
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Midtown Framing is a custom picture frame shop and gallery that is locally owned by Gary and Kevin McCann.

Mike’s Camera business thumbnail

Mike’s Camera

Shopping

2200 J St
Sacramento, Ca 95816
(916) 444-6080
Get directions »

Mike's Camera operates 10 imaging superstores in Colorado and Northern California that have become the regional favorites for photography industry professionals and amateur camera buffs alike, including a location in Midtown Sacramento.

Styleyes business thumbnail

Styleyes

Shopping

2231 J Street
Sacramento, CA 95816
(916) 448-2220
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STYLEYES is your solution for unique frames and quality lenses. Visit our midtown office for an abundant selection of hip, sophisticated and exclusive frames you won’t find anywhere else. Our passion is finding glasses that reflect your personal style!

Sunlight of the Spirit business thumbnail

Sunlight of the Spirit

HealthShopping

2314 J Street
Sacramento, CA 95816
(916) 440-1533
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Sunlight of the Spirit is located in midtown Sacramento and offers interfaith, spiritual, and recovery books, sacred art, prayer beads, music, statues, meditation/yoga resources, candles, cards and more!

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Swanbergs on J

Shopping

2316 J Street
Sacramento, CA 95816
(916) 447-6284
Get directions »

Swanberg's for Men, located on 2316 J Street, in Sacramento, California, is a unique clothing store featuring Hawaiian, Aloha and casual shirts; we have a wide selection of traditional and contemporary Hawaiian CDs, plus world music from IZ to Taj Mahal to Gabby. We have a wide variety of Aloha gifts, classic baseball hats and much more. Our Aloha accessories range from calendars to hula dancer statuettes to a complete selection of tiki accessories from Tiki Farm and other fine companies. We stock the finest Hawaiian shirts including: Reyn Spooner, Tori Richard, Iolani, Kahala, Nat Nast, Paradise Found and much more.

Paws and the Palette business thumbnail

Paws and the Palette

Shopping

1014 24th Street
Sacramento, CA 95816
(916) 337-3370
Get directions »

Midtown's Paws and the Palette bakery and retail shop comes with plenty of bark and bites. Nestled among the impeccably curated collection of animal-themed accessories and gifts at this puppy-cute dog bakery and art gallery, items like chic totes, pet portraits, Sniffany & Co., and Barkingdales chew toys, and wall signs with sayings like
"All my children have paws"...is a glass case filled with rows of tasty treats for Fido. Many of the baked goods are vegan and also contain no wheat, corn, soy or sugar. Shop owner Lisa Spurney, who makes these sweets, is a vegan herself and her 12-year old basset hound, Ladybug, who holds court at the bakery, is allergic to wheat. From her tiny apple cupcakes to her bone-shaped birthday cake made of gluten-free flour, honey, cinnamon and egg substitutes (order two days in advance), these doggy desserts are every bit as healthy as they are tasty (or so we hear from our canine confdidants). 1014 24th St.

Kulture business thumbnail

Kulture

Shopping

1006 24th St
Sacramento, CA 95816
(916) 442-2728
Get directions »

Kulture... with a backward "K"! In business since July 2015. You have to visit our eclectic store to understand how diverse and full of culture our inventory is. Our small local business thrives on making our customers smile and bringing ethnic diversity to midtown Sacramento.

Tina’s One Stop Shop business thumbnail

Tina’s One Stop Shop

Shopping

2321 J Street
Sacramento, CA 95816
(916) 441-6923
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Tina's One Stop Shop & Estate Liquidation is family owned and operated with over 40 years of experience in antiques, collectibles and everything in between.

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Pinky Rose Makeup and Studio

BeautyShopping

924 24th Street
Sacramento, CA 95816
(916) 431-7170
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Pinky Rose Cosmetics is a collaboration of three sisters; Gina, Michelle, and Dahlila Huerta. Together we are motivated, visionaries with high standards and big dreams. With each of us contributing our unique style and love of cosmetics, we were able to make our vision reality.

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Rire Boutique

BeautyShopping

2522 J St
Saramento, CA 95816
(916) 822-7473
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With RIRE, you can have it both ways. From finding a bag that’s flirty and functional to discovering a dress that’s daring yet dainty, we work with small-scale designers to find fun riffs on classic fashion and trendy takes on new ideas. We handpick our constantly evolving line of dresses, tops, accessories, and artisan jewelry so that our selection stays as fresh and distinct as the clothes themselves.

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Salon 2512

BeautyShopping

2512 J Street
Sacramento, CA 95816
(916) 330-1723
Get directions »

A Davines exclusive salon featuring local art and doing amazing hair.

Moppet Shoppe business thumbnail

Moppet Shoppe

Shopping

2524 J St
Sacramento, CA 95816
(916) 476-4483
Get directions »

Cheerful boutique for designer kids' apparel & brand-name shoes, plus unique toys & gifts.

Freestyle Clothing Exchange business thumbnail

Freestyle Clothing Exchange

Shopping

2101 L St
Sacramento, Ca 95816
(916) 441-3733
Get directions »

FreeStyle Clothing Exchange has provided a place to recycle your style, refresh your wardrobe, and inspire others to reinvent themselves.

Grocery Outlet business thumbnail

Grocery Outlet

Grocery StoreShopping

1700 Capitol Ave
Sacramento , Ca 95811
(916) 930-0899
Get directions »

At Grocery Outlet, you'll find name brand groceries and farm fresh organic produce for 40-70% less than conventional grocery stores. When you know, you go.

Purpose business thumbnail

Purpose

Shopping

1423 28th St
Sacramento, Ca 95816
(916) 426-8037
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PURPOSE is a boutique located in Midtown

All of their products are made ethically, and Purpose contributes a portion of every purchase you make to help bring a better quality of life for those in need, both locally and globally.

Rite Aid business thumbnail

Rite Aid

HealthShopping

2101 S St
Sacramento, Ca 95816
(916) 731-4470
Get directions »

Rite Aid Corporation is proud to be one of the nation's leading drugstore chains. With approximately 4,600 stores in 31 states and the District of Columbia, we have a strong presence on both the East and West Coasts.

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Peek-A-Boo at Prevues

Shopping

2417 K St
Sacramento, CA 95816
(916) 448-4556
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Open since the early 90's, Prevues is a well known and loved vintage, retro, new and used family owned clothing store in Sacramento.

Quality Boutique & Bru business thumbnail

Quality Boutique & Bru

Coffee HousesShopping

2312 K St
Sacramento, CA 95816
(916) 786-0172
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Quality Boutique & Bru, the name says it all. We offer "quality" men's & women's apparel at a fair and affordable price, as well as a full espresso bar!

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See’s Candies

DessertsShopping

2220 J Street
Sacramento, CA 95811
(916) 448-2340
Get directions »

See's Candies has been making quality chocolate and candy Mary See's way for over 90 years. From the beginning, Mary took pride in her recipes and insisted on only the finest, freshest ingredients. Today, we're still just as committed to making candy the right way.

See's has expanded from one chocolate shop to over 200 shops across America and a flourishing online store. And though we continue to grow, our commitment to tradition, taste, service and quality never wavers.

Stop into one of our iconic black-and-white shops inspired by Mary's kitchen, or visit us online. You'll find over 100 varieties of delicious candy, chocolates, and seasonal gifts made with the same motto in mind: quality without compromise®.

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The 916 Cuts

barberBeautyShopping

916 21st Street
Sacramento, CA 95811
(916) 970-5082
Get directions »

The 916 Cuts is a barbershop providing all Mens-styled Haircuts in Midtown Sacramento, on 916 21st Street.

Nor Cal Healthworks business thumbnail

Nor Cal Healthworks

FitnessHealthShopping

920 21st Street
Sacramento, CA 95811
(916) 835-4982
Get directions »

Located in the heart of Midtown since 2003. Offering multiple membership options from classes to personal training. All fitness and ability levels are welcome at this great community gym.

Pouf Hair Studio business thumbnail

Pouf Hair Studio

BeautyHealthShopping

2009 J Street
Sacramento, CA 95811
(916) 341-0544
Get directions »

One of the newest salons in the Midtown/Downtown Sacramento area!! Come on over to experience what the Pouf is about!! A total unique and comfy experience.

CosmoProf business thumbnail

CosmoProf

BeautyShopping

1221 Alhambra Blvd
Sacramento, CA 95816
(916) 457-6544
Get directions »

Your place to learn, be inspired & reach your full potential because you are #LicensedToCreate

California Family Fitness business thumbnail

California Family Fitness

BeautyFitnessHealthShopping

1671 Alhambra Blvd.
Sacramento, CA 95816
(916) 457-9300
Get directions »

Our philosophy is simple; we make being fit fun and entertaining for the entire family. That's because we, too, are family members, and we recognize that without health, nothing else really matters. So join us in this endeavor to build a healthier community. It starts one family at a time.

Refill Madness business thumbnail

Refill Madness

Shopping

1828 29th Street
Sacramento, CA 95816
916) 382-4823
Get directions »

Don't throw away another plastic bottle! Instead, refill it with us. Find everyday products such as laundry detergent, dish soap, all purpose cleaners, AND bath and body products plus so much more!

Sleek Wax Bar business thumbnail

Sleek Wax Bar

BeautyShopping

1050 20th Street
Sacramento, CA 95811
(916) 256-2991
Get directions »

Premier face and body waxing for both men and women

Safeway business thumbnail

Safeway

Coffee HousesGrocery StoreShopping

1025 Alhambra Blvd
Sacramento, CA 95816
(916) 456-0852
Get directions »

Open 24 hours!

Sacramento Natural Foods Co-op business thumbnail

Sacramento Natural Foods Co-op

Breakfast/BrunchCoffee HousesDessertsGrocery StoreHealthLate-Night EatsSandwiches/DeliShoppingSmall PlatesVeganVegetarianWorld Cuisine

2820 R St
Sacramento, CA 95816
(916) 455-2667
Get directions »

To provide the benefits of natural foods and products, economic cooperation, and sustainable practices to as many people as possible in the communities we serve.

Reinvent Boutique business thumbnail

Reinvent Boutique

Shopping

2009 J Street
Sacramento, CA 95811
(916) 505-1972
Get directions »

Reinvent New and Resale Boutique in Midtown offers quality women's clothing & accessories at a fraction of retail cost!

PeraDice business thumbnail

PeraDice

Shopping

918 24th Street
Sacramento, CA 95816
(916) 930-0600
Get directions »

A unique gift store that carries cards, jewelry, gifts of all kinds, as well as home decor.

Sutter’s Fort Trade Store business thumbnail

Sutter's Fort Trade Store

Shopping

2701 L Street
Sacramento, CA 95814
(916) 442-4966
Get directions »

Sutter's Fort Trade store is located inside Sutter's Fort State Historic Park. It is open daily from 10:00 am to 4:30 pm.

TRUE business thumbnail

TRUE

Shopping

1900 K Street
Sacramento, CA 95811
(916) 643 - 4606
Get directions »

TRUE (TOTALLY RECYCLED URBAN EXCHANGE) is a retail clothing boutique that buys, sells, and trades fashion.

Identity Boutique business thumbnail

Identity Boutique

Shopping

2600 J Street
Sacramento, Ca 95816
(916) 798-9787
Get directions »

Identity Boutique is a modern fusion of timeless fashion and urban sophistication. They believe in wearing what you love, doing what makes you happy, being confident and living inspired.

City Bicycle Works business thumbnail

City Bicycle Works

Shopping

2419 K Street
Sacramento, CA 95816
(916) 447-2453
Get directions »

A popular Midtown bike shop specializing in road, mountain, hybrids and accessories.

Birkenstock Midtown business thumbnail

Birkenstock Midtown

Shopping

2612 J Street
Sacramento, CA 95816
(916) 492-2280
Get directions »

Birkenstock Midtown is a comfort shoe store nestled in the heart of Midtown Sacramento selling Birkenstock shoes as well as many other comfort footwear brands.

Getta Clue business thumbnail

Getta Clue

Shopping

1050 20th Street #180
Sacramento, California 95811
(916) 446-4700
Get directions »

Sacramento's Premier Streetwear and Sneaker Boutique.

Time Tested Books business thumbnail

Time Tested Books

Shopping

1114 21st Street
Sacramento, California 95811
(916) 447-5696
Get directions »

Time Tested Books is one of Midtown's oldest institutions, having served book-loving Northern Californians for over thirty years.

Lofings Lighting business thumbnail

Lofings Lighting

Shopping

2121 J Street
Sacramento, California 95816
(916) 442-3582
Get directions »

From the Governor’s Mansion to the living rooms of DIY remodelers and commercial offices, Lofings Lighting has supplied light fixtures, supplies and repairs from its J Street location for 50 years.

Relles Florist business thumbnail

Relles Florist

Shopping

2400 J Street
Sacramento, California 95816
(916) 441-1478
Get directions »

Proud local Florist since 1946. Family owned and managed.

Lumens business thumbnail

Lumens

Shopping

2028 K Street
Sacramento, California 95811
(877) 445-4486
Get directions »

Lumens find the best design-oriented lighting, fans and home accessories, from the most contemporary international designs to modern interpretations of classic design.

Fleet Feet Sacramento business thumbnail

Fleet Feet Sacramento

Shopping

2311 J Street
Sacramento, California 95816
(916) 442-3338
Get directions »

Everything Fleet Feet does is geared toward fitting you as an individual. Whether it’s footwear, apparel or sports bras, you have a fit that’s best for you and they’re here to help you find it.

Shop Cuffs business thumbnail

Shop Cuffs

Shopping

2523 J Street
Sacramento, California 95816
(916) 443-2881
Get directions »

ShopCuffs is known to stock a unique, handpicked selection of both new and vintage offerings for men and women.

Scout Living business thumbnail

Scout Living

Shopping

1215 18th Street
Sacramento, California 95811
(916) 594-7971
Get directions »

Scout Living is an antique and design collective of over 20 dealers, located in Midtown Sacramento.

Ladybuggz Boutique business thumbnail

Ladybuggz Boutique

Shopping

1903 Capitol Ave, Suite B
Sacramento, California 95811
(916) 498-8393
Get directions »

Dresses for parties or the beach, gorgeous handbags, cute tops and sparkling jewelry.

La Tavola Fine Linen business thumbnail

La Tavola Fine Linen

Shopping

1221 19th Street
Sacramento, California 95811
(916) 321-9333
Get directions »

La Tavola is becoming one of the most well-known and respected fine linen rental companies nationwide.

Heart Clothing Boutique business thumbnail

Heart Clothing Boutique

Shopping

1903 Capitol Ave
Sacramento, California 95811
(916) 441-1359
Get directions »

Outfitted with a pearl white deer head, stylish mirrors, a gorgeous fitting room, and an eye catching black chandelier, this petite boutique is custom-made to provide its clientele with an extraordinary experience.

Felicia Strati business thumbnail

Felicia Strati

Shopping

1901 Capitol Ave
Sacramento, Ca 95811
(916) 448-5313
Get directions »

Sophisticated, chic clothing and accessories from Greece, Italy & France.

Capital City Beads business thumbnail

Capital City Beads

Shopping

1729 L Street
Sacramento, California 95811
(916) 447-7979
Get directions »

Wide selection of semi-precious, glass, metals, naturals, and seed beads, wire, findings, chain, books, and more.

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