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Second Saturday FAQ
Q: When is Second Saturday? A: Sutter Health’s Midtown Second Saturday takes place May through October every Second Saturday. Second Saturday is an all-day celebration of local artists, live music and theatre, culinary arts, family-friendly park activities, nightlife and more. Q: What should I expect at Second Saturday? A: Second Saturday is a celebration […]
October Thrills in Midtown Sacramento
As the leaves change colors and the air grows crisper, it’s that time of year when Halloween is just around the corner. If you’re in Midtown Sacramento, you’re in for a fantastic treat! This October, Midtown has an array of exciting events lined up for you. From bewitching brews to our popular annual Midtown Halloween […]
Explore Midtown – Your Way!
In Midtown, you’ll find a treasure trove of hidden gems, cozy coffee shops, dynamic art galleries, and enticing restaurants. The best part? Everything is just a short walk or bike ride away. Hop on board as we uncover why traveling Midtown by foot, bike, or scooter is not only easy but is the ultimate route […]
12 Days of Midtown: Festive Fun Awaits
Welcome back to another year of holiday magic in Midtown Sacramento! The 12 Days of Midtown are coming soon, and we’ve curated a delightful list of activities for you to enjoy each day from December 1st to December 12th. Let’s dive into the festive spirit and make this holiday season unforgettable! 12 Days of Midtown […]
Reinvestment in Midtown Second Saturday Case Study
Objective: Midtown Association aimed to revitalize a beloved Midtown tradition – Second Saturday. The relaunch of Second Saturday would not only draw an estimated 10K visitors each month but uphold Midtown’s unique creative culture and support our local arts community. Our Strategy The Midtown Association devised a comprehensive strategy for revitalizing Second Saturday by fostering […]
14 Delicious Brunch Destinations in Midtown Sacramento
Arguably the most important meal of the week and what Midtown Sacramento is made for–brunch. It’s a time to gather with friends and catch up over lattes and shared pancakes or kick off a fun afternoon of day drinking with mimosas and Bloody Marias (that’s Mary’s sister, only made with tequila). Whichever your vibe, brunch […]
10 AAPI-Owned and/or Operated Businesses to Celebrate in Midtown Sacramento
You may find your stomach rumbling with hunger after reading our blog: From fun nightlife, to an eco-friendly winery and, of course, delicious ube pancakes, Midtown Sacramento has so many different AAPI-owned and operated businesses to support and celebrate in our community. We researched some of our favorites and created a list of 10 businesses […]
A Dessert for Every Sweet Tooth at Midtown Sacramento’s “Sweet Spot”
Psst…want to know our favorite places for delicious desserts? It’s no secret that the 2400 block of J Street has emerged as a real “Sweet Spot” for sugary treats in Midtown. Dreamy and delicious ice cream and doughnuts (some plant based), rich european style chocolates and pastries, iconic cupcakes, and the best dessert shop for […]
Solid Gold Entertainment, Art and Dining at Midtown Sacramento’s “Golden Hub”
Pop quiz—how many of these trendy Midtown destinations do you know? Historic homes turned bars, shipping container beer gardens, forgotten alleyways reclaimed by art and cuisine, and towering trees filled with disco lights, all of this and more are found in the heart of Midtown Sacramento’s “Golden Hub” at the intersections of 24th and K […]